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Tracking Tech: Keep Account Intelligence and Intent Data Where You Need It Most

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In this webinar, we help tech companies apply data-driven strategies to target and engage healthcare prospects.

Attendees and viewers will learn how to:

  • Use technographic data for outreach strategies and informed messaging
  • Determine intent to purchase using technographics, contracts, and RFPs
  • Identify and leverage tech inconsistencies within a health system network


fred willard


About the Presenter: Fred Willard

Integration Engineer at Definitive Healthcare

Fred Willard is an Integration Engineer at Definitive Healthcare and works daily with clients to architect and execute CRM integration strategies. His focus is not only on successful tech assimilation but also on client success - bringing to bear his deep experience on use case definition and application of data and insights to sales and marketing to every client interaction.