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The Definitive picture of Healthcare

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What we do

Definitive Healthcare is a data and analytics company focused on the business side of healthcare. The healthcare market is complex — our data makes it clearer. We cut through the noise to deliver the insights you need to make smarter, faster, more strategic decisions. Because when you succeed, healthcare gets better for everyone.

About us

Real clarity

Our reliable data brings clarity to the complex healthcare market, allowing you to focus on what matters most.

Real transparency

No hidden data. Access to underlying data and flexible partnerships gives you a wide range of options.

Real care

We’re specialists in healthcare with decades of experience. We understand what’s at stake and get you to real results.

How we help

See the healthcare market with x-ray vision.

From life sciences to providers to healthcare-adjacent industries, our data gives you the clarity to act faster, reach further, and drive smarter results.

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See your market clearly with all-payor claims data, including real data on diagnoses, procedures, and prescriptions. Track trends by specialty, drug class, NDC code, geography, site of care, and more to understand real-world clinical activity in your therapy area. Focus where it matters most to drive impact and improve patient lives.

Understand clinical trends

Find the KOLs and scientific experts to champion your therapy, supporting clinical studies, early adoption, and awareness. See who’s aligned with competitors, so you can build stronger strategies to grow your influence and expand your reach.

Find the right experts

Use real-world data to connect with the healthcare professionals who are diagnosing and treating your target patients. Make informed decisions with clear recommendations—so you can focus your efforts where they’ll have the greatest impact and strengthen your brand’s performance.

Drive HCP engagement

Use diagnosis, treatment, and prescription claims data to identify treatment-ready patients and guide meaningful outreach to potential partners. Understand access barriers, pinpoint high-need regions and providers, and gain a clear view of the payor landscape.

Improve market access

Use data-driven intelligence to adapt quickly to market changes and guide your field teams toward the most promising opportunities. With clear, reliable insights on where to focus next, your sales force can work more efficiently—and deliver stronger results for your brand.

Build smarter sales territories

Get a clear view of the market with real data on diagnoses, procedures, service lines, providers, unique patients, and geography. From high-level market overviews to code-level insights, our data helps you see high-demand services and emerging opportunities, so you can grow with confidence. 

Grow your market share 

Understand where your patients go for care and who’s providing it, so you can plan the right facilities and services. Analyze procedure volumes and patient utilization to align your strategy with real demand. Gain deeper insight into care patterns across your markets to reduce out-of-network referrals and keep more patients within your system.

Keep patients in your network  

Leverage demographic, geographic, propensity, and SDOH data to create custom consumer audience segments. Tailor your messaging and campaigns based on behavior and key attributes, reaching the right people through the right channels at the right time, while optimizing acquisition and nurturing strategies.

Reach consumer audiences 

Use data on procedures, payer mix, and network loyalty to find the ideal physician partners or recruits. Enhance your outreach with targeted segmentation by NPI, specialty, practice location, affiliations, and more. Strengthen provider relationships with a full view of their clinical activity.

Target healthcare professionals 

Use comprehensive healthcare data to clearly define your total addressable market (TAM). Gain insights into market size, key segments, and growth opportunities to guide your market entry and expansion. This helps you focus on the most promising opportunities and allocate resources where they’ll have the greatest impact.

Understand your TAM

Use detailed demographic, firmographic, and affiliation data to segment your market with precision. Customize your sales and marketing strategies to target the right groups, boosting engagement and conversion. By addressing their unique needs and preferences, you can craft personalized, impactful campaigns that truly resonate.

Segment your market

Leverage reference and claims data to identify and profile your ideal clients. Gain insight into their needs, behaviors, and purchasing patterns so you can personalize outreach, improve acquisition, and drive long-term growth.

Find your ideal clients

Use affiliation and contact data to pinpoint key decision-makers and target those who influence purchasing. Streamline your sales process, boost success rates, and ensure your message reaches those with the authority to act.

Identify key decision-makers

Run targeted marketing campaigns with precise data on both HCPs and consumers. Deliver relevant content and offers to the right audience, boosting response rates and maximizing ROI. Ensure your message resonates through the right channels, driving stronger marketing results.

Activate your audience

There’s limitless information within Definitive Healthcare that can help a number of different layers in an organization, such as Medtronic.

Jon Trombly

Senior District Sales Manager

Medtronic

See the full story

It gives us the insights we need to guide growth and strengthen our delivery network, helping us better serve our patients as we evolve in a competitive healthcare market.

Provider customer

Vice President, Business Development

Advanced Practice Community Hospital in MidAtlantic Region

It makes us smarter when we talk to clients. It allows us to be laser-focused on client challenges and needs.

Marc Perlman

Managing Director

Deloitte

See the full story

Our data

We cover the healthcare market from every angle

Gain a real, transparent view of the healthcare market, with data you can trust covering hospitals, physicians, payors, and more.

See our data
9K +

Hospital and IDN profiles across the U.S.

3M +

Physicians, nurses, and allied health professionals

130K +

Physician groups to help you understand organizational relationships

16M +

Medical and scientific experts across all therapy areas

225M +

De-identified consumers

Billions

Of medical and prescription claims on hundreds of millions of unique patients

100K +

Nursing, assisted living, home health, and hospice organizations

59K +

Federally-qualified health centers, clinics, facilities, and more

21K +

Imaging centers with quality metrics, affiliations, and more

13K +

Profiles on ambulatory surgery centers across the U.S.

4K +

ACOs, HIEs, and payer profiles

500 +

Consumer health attributes

9K +

Hospital and IDN profiles across the U.S.

3M +

Physicians, nurses, and allied health professionals

130K +

Physician groups to help you understand organizational relationships

16M +

Medical and scientific experts across all therapy areas

225M +

De-identified consumers

Billions

Of medical and prescription claims on hundreds of millions of unique patients

100K +

Nursing, assisted living, home health, and hospice organizations

59K +

Federally-qualified health centers, clinics, facilities, and more

21K +

Imaging centers with quality metrics, affiliations, and more

13K +

Profiles on ambulatory surgery centers across the U.S.

4K +

ACOs, HIEs, and payer profiles

500 +

Consumer health attributes

9K +

Hospital and IDN profiles across the U.S.

Gain comprehensive insights on hospitals, health systems, and IDNs to understand affiliations, leadership, and performance.

See HospitalView
3M +

Physicians, nurses, and allied health professionals

Access rich, up-to-date details on the real people powering the healthcare system.

See PhysicianView
130K +

Physician groups to help you understand organizational relationships

Uncover group-level dynamics, affiliations, and referral patterns.

See PhysicianGroupView
16M +

Medical and scientific experts across all therapy areas

Find experts and key influencers by research, publication activity, collaborations, and more.

See Monocl ExpertInsight
225M +

De-identified consumers

Understand clinical interest models and consumer behavior at scale—securely and compliantly.

See Population Intelligence
Billions

Of medical and prescription claims on hundreds of millions of unique patients

Gain visibility into patient journeys, treatment patterns, and clinical activity.

See Atlas All-Payor & Prescription Claims
100K +

Nursing, assisted living, home health, and hospice organizations

Get in-depth data on post-acute care providers and organizations.

See LongTermCareView
59K +

Federally-qualified health centers, clinics, facilities, and more

Get data on essential access points serving diverse patient populations.

See ClinicView
21K +

Imaging centers with quality metrics, affiliations, and more

Evaluate imaging centers by affiliations, capacity, and geography.

See ImagingView
13K +

Profiles on ambulatory surgery centers across the U.S.

Access data on ASC volumes, ownership, and specialties.

See SurgeryCenterView
4K +

ACOs, HIEs, and payer profiles

Understand value-based care, interoperability, and payer reach, including covered lives data.

See ConnectedCareView
500 +

Consumer health attributes

Tap into data on clinical interests, SDOH, life stages, and more—to create effective digital campaigns.

See Digital Audiences
Digital audiences built for healthcare

Digital audiences built for healthcare

Reach healthcare professionals and consumers with HIPAA-compliant digital audiences built from our comprehensive datasets. Drive your campaigns from awareness to conversion and beyond.

Find your audience

Get in touch

We get our clients to real results. Ready to take the next step?

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