FRAMINGHAM, MA – August 9, 2022 – Definitive Healthcare (Nasdaq: DH), an industry leader in healthcare commercial intelligence, was named a 2022 Medigy HITMC Award Winner for the video celebrating the launch of its Latitude Reporting product.
Each year, the Healthcare and IT Marketing Community (HITMC) honors individuals, teams, and organizations for outstanding marketing and PR achievements over the past year. This year, a record number of nominations were received by the judging panel. Definitive Healthcare won the award for Video of the Year: Health IT, which is given to the best promotional or marketing video based on creativity, visual appeal, clarity of message and production quality.
“Definitive Healthcare is a shining example of what the Medigy HITMC Awards are all about,” said Colin Hung, Community Manager for HITMC. “It shows what creative and dedicated people can do when they lean into their work and passions. As we navigate these challenging times in healthcare, we need more of this resourcefulness and ingenuity to inspire others.”
Definitive Healthcare created a short, eye-catching video to celebrate the launch of its Latitude Reporting product at HLTH 2021. The video succinctly explained the challenge the solution solves and the key benefits that it offers life sciences customers in a visually appealing way. The video was the first animated product video produced by Definitive Healthcare in its new brand visual identity.
“Our Latitude Reporting video generated excitement and enthusiasm with both our employees and customers,” said Justin Steinman, Chief Marketing Officer at Definitive Healthcare. “Our team loves to use multimedia and other cutting-edge techniques to set the standard for innovative marketing. Video is a great way to explain quickly to prospects how our healthcare commercial intelligence can help create new paths to success. We’re truly honored to receive this award, as it’s a testament to the vision and execution of our multimedia producer and our entire marketing team.”
For a full list of Winners and Honorees for the 2022 Medigy HITMC Awards, please visit the official awards page at https://www.hitmc.com/2022-medigy-hitmc-awards/.
About Definitive Healthcare
At Definitive Healthcare, our passion is to transform data, analytics, and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities, and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next. Learn more at definitivehc.com.
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