The healthcare ecosystem, fully mapped
The Definitive ID offers a simple way to uniquely identify individuals and organizations in the healthcare market. We assign a proprietary identifier to every player in the healthcare ecosystem, from hospitals and physicians to payors and GPOs, to map out industry relationships and inform growth strategies.
Bringing everything together
Our approach provides a comprehensive, detailed view into the affiliations that make up larger networks and systems and shows how individual entities are connected and interact. Our team assimilates, normalizes and categorizes large amounts of unstructured data to make sure all entities are represented and connected.
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Seeing the whole market
The Definitive ID powers the Atlas Dataset for a comprehensive view of the fragmented healthcare ecosystem, helping businesses navigate the market and make smarter decisions.
Pushing what's possible
Our proprietary technology blends manual research with data science and advanced tools to deliver reliable, high-quality intelligence. We use NLP to extract and normalize data from multiple sources, then apply methods like geolocation to link identifiers across datasets—powering the Definitive ID. This reveals insights that manual research alone couldn't uncover, such as connections between people and organizations.
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We combine diverse data sources—including hospital, medical, and prescription claims—with manual review and AI/ML algorithms to enhance accuracy and coverage. Using Databricks and the Model Registry, we select and deploy optimal models. Each new source strengthens our data.
First-party research
We conduct more than 500,000 research calls and millions of email outreaches a year.
Government and regulatory sources
We developed automated processes for ingesting, updating, and linking information from hundreds of sources, including the federal government, states, towns and municipalities, as well as CMS Standard Analytical Files and National Provider Identifier (NPI) registries.
Data science
We create proprietary intelligence around buyer intent, cost and quality analytics, market extrapolations, and more.
Unstructured public information
Our proprietary technologies extract unstructured information found in over 250,000 websites, journals, publications, news articles, job postings, and other public information sources.
Third-party data
We constantly integrate, cleanse, and link raw claims data and other information on billions of claims covering over 330 million unique patients and counting.
Putting the Definitive ID to work for you
Leverage the Definitive ID for a comprehensive view of the relationships and affiliations that make up the healthcare ecosystem.
Be confident in your data
Base your growth strategy in current and harmonized data. Integrate the Definitive ID into your internal systems to standardize intelligence and ensure your teams have the most up-to-date information. Access contact information to engage healthcare providers and their affiliated organizations, and get notifications about new developments like RFPs or patient starts.
Prioritize market opportunities
Leverage comprehensive clinical volume data to determine which markets to enter, plus identify and rank commercial opportunities to improve timeliness and decision making. Use facility aggregation data to determine which types of facilities to target while analyzing the entire continuum of care. Experience seamless information integration with the Definitive ID, so you can navigate between hospitals, long term care, physician groups, clinics, and more.
Understand your audience
Track how and where payors spend based on all-payor hospital, medical, and prescription claims. Drill into service lines to understand the operations of individual hospitals, and analyze physician referral patterns to identify patient leakage. Get a comprehensive view of organizations or physicians through their affiliations, accreditations, and technologies used.
