• Use Case
  • Sales Intelligence & Optimization

Optimize sales productivity

Improve close rates and shorten sales cycles by identifying and understanding optimal targets.

See the difference

Build a winning sales strategy

Every winning sales plan needs comprehensive, detailed and current target buyer contact information. A static database with email addresses and phone numbers just isn’t enough—you need context. That means insights into who these buyers are and what challenges they’re facing. Definitive Healthcare Solutions for Sales Intelligence & Optimization provide complete target profiles, including crucial affiliation data, so that you can win the deal and beat your number.

Chosen by the brands pioneering what's next

Texas Medical
Hewlett Packard

See the big picture

Understand the complex relationships that your targets have with the other players in the healthcare ecosystem with our unparalleled affiliations data. Learn about the connections between providers, hospitals, payors, purchasing organizations and pharmacy distributors.

Improve your CRM

Improve the quality of your CRM data by directly connecting it with our proprietary database of healthcare contacts.

See new growth

Identify and map out optimal buyer targets for greater account penetration, and see all the relationships in one place.

Seal the deal

Leverage contextual insights to create customized, data-driven messages and materials that engage contacts to improve close rates and shorten sales cycles.

Find the right people

Use data-driven insights to more quickly find the people who need your product.


Supercharge your sales

Definitive Healthcare Solutions for Sales Intelligence & Optimization are an integrated set of data products that give you the most up-to-date intelligence to increase your sales. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have. Definitive Healthcare Solutions for Sales Intelligence & Optimization include:


Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.

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Inform targeted messaging with detailed insights and contacts spanning over 2 million physician, nurse and allied health professionals.

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Get data on over 128,000 physician groups to see an entire PG organization and better market and sell to your target audience.

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Data Integration

Enrich your internal systems with our high-quality data and insights to power your healthcare commercial goals.

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Closing more deals

Read about how a facility services company was able to turn 12 long-term prospects into clients.


    A facility services company’s healthcare division was beginning a campaign to help sales reps identify new opportunities with prospects and current clients. In order to identify key accounts within their territories and provide the sales teams with the intelligence they needed to close more deals, they knew they needed a data-driven approach.



    Using our data, the sales director ran an analysis on current clients and their affiliated care sites to expand their relationships with current customers. From that list, they accessed executive contact information on all facility directors at these locations. Using this data, the team ran a series of successful campaigns, which the sales leadership reported delivered the best results to date.



    Within five months, the sales reps converted 12 long-term prospects into clients. The sales leadership reported that they have more qualified leads, greater pipeline growth, a shorter sales cycle and more deals closed, resulting in increased revenue for the company.

    Explore our data