From innovation to market penetration

The healthcare IT market is extremely fragmented. Definitive Healthcare Solutions for Software & IT can help you gain clarity with a single source of truth for organizational, affiliation and technology utilization data to precisely segment the market and tailor outreach. Use healthcare commercial intelligence to understand the healthcare IT landscape, find the right buyers and stay a step ahead.

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CASE STUDY

Getting your solutions to the organizations that need them

Discover how a healthcare technology company used our data to target and reach out to underperforming hospitals that could benefit from their product.

    Challenge

    A leading healthcare technology company makes solutions that improve patient care with clinical collaboration and information sharing technologies. To present a sales strategy for the year, their sales leadership needed data-driven insights to develop an effective strategy and hit their numbers.

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    Solution

    Leadership used our technology, vendor, financial and Medicare quality performance data to identify and segment the total addressable market, find the biggest opportunities and prioritize accounts for their sales reps.

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    Impact

    Technology, financial and clinical data were critical to their sales strategy and yielded powerful results for the sales team. For example, by conducting a quality metrics analysis of the market, they identified an additional 140 hospitals that were struggling in quality metrics. This allowed the sales reps to prioritize qualified leads and tailor the messaging to demonstrate how their solutions could improve each hospital’s bottom line.

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    Solutions that empower

    Definitive Healthcare Solutions for Software & IT help answer critical questions around important topics, such as:

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    What is the size of the total addressable market for your product?

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    Which organizations are the best fit for your products?

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    How can you identify which organizations use your competitors’ products?

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    Who are the right contacts to target within each organization?

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    How do you understand the current technology investments within an organization?

    Many insights, all together

    Definitive Healthcare Solutions for Software & IT are an integrated set of data products that helps you target, segment and assess the right markets. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have. Definitive Healthcare Solutions for Software & IT include:

    HospitalView

    Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.

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    PhysicianView

    Inform targeted messaging with detailed insights and contacts spanning over 2 million physician, nurse and allied health professionals.

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    PhysicianGroupView

    Get data on over 128,000 physician groups to see an entire PG organization and better market and sell to your target audience.

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    ConnectedCareView

    Understand complex affiliations and partnerships with data on nearly 4,000 ACO, HIE and payor organizations.

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    Data Integration

    Enrich your internal systems with our high-quality data and insights to power your healthcare commercial goals.

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    Boost your business

    Definitive Healthcare Solutions for Software & IT can be used to:

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    Size up markets

    Use market-level search and filtering functionality to quickly understand the accounts that would benefit from your product or solution.

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    Perform competitive analysis

    Harness information about proprietary technology installations and buyer intentions to assess competitive market share and trajectory.

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    Target the right segments

    Leverage thousands of organizational, technology and affiliation data elements to develop precise and granular market sub-segments.

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    Build your marketing database

    Identify the contacts with purchasing power using detailed information on title, department and position.

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    Optimize productivity

    Ensure your sales and marketing teams have the data they need, where they need it, to create effective campaigns, messaging and outreach.

    Elevate your strategy

    Definitive Healthcare Solutions for Software & IT enable you to:

    Speed up time to market

    Optimize launches by harnessing proprietary information on health system technology and affiliations to segment the market and execute targeted campaigns and outreach.

    Improve decision making

    Gain market intelligence with access to robust, curated healthcare data sourced from public and primary sources.

    Streamline operations

    With versatile access to a single comprehensive database, you can reduce manual operations and eliminate time-consuming searches across fragmented data sources.

    Explore our data