Turn market complexity into a competitive edge
To beat the competition and pinpoint winning segments, you need the best data available. Definitive Healthcare gives you a comprehensive view of the healthcare landscape, so every step of your market planning is data-driven. Our market intelligence solutions give you insight into the entire ecosystem, including providers, payors, affiliations, claims, and more. You can effectively size opportunity, understand market share, and find growth opportunities with ease.
Trusted by industry leaders
CASE STUDY
Finding the market that needed them most
Learn how one oncology company was able to size and segment their market, outshine the competition, and understand their desired patients’ journey to get their therapy to those who would benefit the most.
Challenge
The oncology division of a leading medical device company had developed an innovative device to help treat cancer. However, they struggled to bring their therapy to market, since patients with this specific type of cancer are often misdiagnosed and their treatment can be delayed. The landscape was also extremely competitive. They needed a comprehensive understanding of their market to determine the best approach.
Solution
With our comprehensive claims data and analysis, they were able to gain crucial data to help inform their addressable market, understand their competitors’ market share, and map the patient journey to understand the time it took patients to be diagnosed and the care touchpoints they received. Just as important, they also identified the key physicians making treatment decisions across multiple different therapy options.
Impact
Our insights empowered them to successfully size and segment their market to find the patients that would most benefit from their therapy. Based on the analysis, the team determined they were able to capture about 15% of their addressable market and discovered the characteristics that made patients more likely to receive their treatment for future targeting.
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Access unique insights.
All the info, in one place
Our solutions for market intelligence are an integrated set of data products that gives you the most up-to-date intelligence needed to power strategic business decisions. With our data integration package, you can access detailed, relevant insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have. Optimize your market planning with:
HospitalView
Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.
PhysicianView
Inform targeted messaging with detailed insights and contacts spanning over 3 million physician, nurse and allied health professionals.
PhysicianGroupView
Get unparalleled intelligence on over 130,000 physician groups so you can quickly see an entire PG organization and better market and sell to your target audience.
ClinicView
See into 59,000+ clinics to understand the patient populations served, organization affiliations and executive contacts.
ConnectedCareView
Understand complex affiliations and partnerships with data on 4,000+ ACO, HIE and payor organizations.
Atlas All-Payor Claims
Get unparalleled access to billions of all-payor, current insurance claims to power your go-to-market planning and execution.
Atlas Prescription Claims
Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.
Data Integration
Enrich your internal systems with our high-quality data and insights to power your healthcare commercial goals.
Inform your strategy
Our solutions can be used to:
Plan for success
Develop a differentiated strategy based on both regional and national market share.
Prioritize the right opportunities
Identify adjacent market opportunities and get the information needed to pursue them.
Work smarter
Optimize your supply chain with the latest demand and consumption data, like bed utilization or annual purchasing spend.
See new opportunities
Only our solutions enable you to:
Find a path
Identify new opportunities with affiliations data and insight into complex market dynamics.
Seal the deal
Develop your positioning based on an in-depth knowledge of the competitive landscape.
Stay current
Continually refresh your market analysis with real-time access to data that helps you keep up with a changing market.