Go to market, smarter

Accelerate your strategy and marketing tactics with commercial intelligence that gets your product or solution to the people who need it most.

Discover your opportunity
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Power your decision making

Healthcare commercial intelligence will help you get your therapy, device, product or service into the right hands. Definitive Healthcare Solutions for Go-to-Market take the guesswork and uncertainty out of planning and executing marketing strategies. Gain crucial insights to inform your market segmentation, buyer targeting and buyer engagement, so you can achieve your business goals.

Chosen by the brands pioneering what's next

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Target more accurately

Segment and analyze your target market to discover new opportunities.

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Find more customers

Understand relationships and affiliations across the entire healthcare ecosystem to accurately identify and prioritize targets who are likely to buy your product.

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Engage your buyers

Improve your CRM with accurate, complete and current contact data.

Optimize resources

Allocate your resources to align with optimal buyers in segmented markets.

Speed up time to market

Focus your energy on strategic planning and execution instead of searching through fragmented data sources.

Forecast accurately

Project revenue based on data, not guesswork.

Plan with confidence

Build your strategy with current, holistic healthcare commercial intelligence.

ELEVATE YOUR STRATEGY

From planning to execution

Definitive Healthcare Solutions for Go-to-Market are an integrated set of data products to help you power strategic planning and tactical execution. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have. Definitive Healthcare Solutions for Go-to-Market include:

HospitalView

Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.

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PhysicianView

Inform targeted messaging with detailed insights and contacts spanning over 2 million physician, nurse and allied health professionals.

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PhysicianGroupView

Get data on over 128,000 physician groups to see an entire PG organization and better market and sell to your target audience.

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ClinicView

See into over 45,000 clinics to understand the patient populations served, organization affiliations and executive contacts.

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ConnectedCareView

Understand complex affiliations and partnerships with data on nearly 4,000 ACO, HIE and payor organizations.

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LongTermCareView

Search the care continuum with quality metrics on almost 100,000 nursing, assisted living, home health and hospice organizations.

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ClaimsMx

Get unparalleled access to over 8 billion all-payor, current insurance claims to power your go-to-market planning and execution.

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ClaimsRx

Access nearly 11 billion distinct prescription claims to understand the prescribing behaviors of specific healthcare professionals.

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Data Integration

Enrich your internal systems with our high-quality data and insights to power your healthcare commercial goals.

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CASE STUDY

Expanding into new markets

Discover how a medical supply company used our data and analytics to move into new markets with an improved CRM.

    Challenge

    A global medical supply company that sells infection protection and safety products was expanding into the surgery center’s market share. The company used a CRM tool to conduct marketing and sales activities, but found it contained missing, incomplete and inaccurate data. It also lacked reliable decision-maker contact information, and fixing the data became critical.

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    Solution

    The team was already familiar with the Definitive Healthcare HospitalView product. To support the expansion, they added SurgeryCenterView and partnered with our client integration specialists to undergo a data integration project. The specialists mapped our data to their CRM and also added executive contact information to all current and new accounts.

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    Impact

    This integration made an immediate, substantial impact on the sales and marketing teams. After cleaning and reorganizing the data and workflow in the company’s internal system, their commercial teams gained more confidence during sales conversations. Mapping our data to their existing CRM metrics also filled gaps in their current markets and expansion markets. Additionally, the company added over 40,000 executive contacts and titles to their CRM, which enabled more efficient and accurate marketing campaigns and sales outreach.

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