Streamline the path to market
Take the uncertainty out of planning and executing go-to-market strategies with real market data. Bring data-driven clarity to market segmentation, buyer targeting, and buyer engagement and find the success you’re looking for. Definitive Healthcare data accelerates your strategy and marketing tactics with reliable insights that help you bring your products to the people who need it most.
Trusted by industry leaders
CASE STUDY
Expanding into new markets
See how a medical supply company used our data and analytics to move into new markets with an improved CRM.
Challenge
A global medical supply company that sells infection protection and safety products was expanding into the surgery center’s market share. The company used a CRM tool to conduct marketing and sales activities, but found it contained missing, incomplete, and inaccurate data. It also lacked reliable decision-maker contact information, obscuring the company’s strategic perspective.
Solution
The team was already familiar with our HospitalView product. To support the expansion, they added SurgeryCenterView and partnered with our client integration specialists to undergo a data integration project. The specialists mapped our data to their CRM and also added executive contact information to all current and new accounts.
Impact
This integration made an immediate, substantial impact on the sales and marketing teams’ view of the market. After cleaning and reorganizing the data and workflow in the company’s internal system, their commercial teams gained more clarity and confidence during sales conversations. Mapping our data to their existing CRM metrics also filled gaps in their current markets and expansion markets. Additionally, the company added over 40,000 executive contacts and titles to their CRM, which enabled them to more effectively reach the right people through marketing campaigns and sales outreach.
See our data
Access unique insights.
Enhance your planning
Our solutions for go-to-market are an integrated set of data products to help you power strategic planning and tactical execution. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have. Get to market faster with:
HospitalView
Browse hospital and IDN insights to easily segment the market, target the right hospitals, and understand technology usage.
PhysicianView
Inform targeted messaging with detailed insights and contacts spanning 3 million+ physicians, nurses, and allied health professionals.
PhysicianGroupView
Get data on over 130,000 physician groups to see an entire PG organization and better market and sell to your target audience.
ClinicView
See into 59,000+ clinics to understand the patient populations served, organization affiliations, and executive contacts.
ConnectedCareView
Understand complex affiliations and partnerships with data on 4,000+ ACO, HIE, and payor organizations.
LongTermCareView
Search the care continuum with quality metrics on 100,000+ nursing, assisted living, home health, and hospice organizations.
Atlas All-Payor Claims
Get unparalleled access to billions of all-payor insurance claims to power your go-to-market planning and execution.
Atlas Prescription Claims
Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.
Data Integration
Enrich your internal systems with our high-quality data and insights to power your healthcare commercial goals.
Inform your strategy
Our solutions can be used to:
Target more accurately
Segment and analyze your target market to reveal new opportunities.
Find more customers
Understand relationships and affiliations across the entire healthcare ecosystem to accurately identify and prioritize targets.
Engage your buyers
Improve your CRM with accurate, complete, and current contact data.
Boost your business
Only our solutions enable you to:
Optimize resources
Allocate your resources to align with optimal buyers in segmented markets.
Speed up time to market
Focus your energy on strategic planning and execution instead of searching through fragmented data sources.
Forecast accurately
Project revenue based on real, reliable data, not guesswork.
Plan with confidence
Build your strategy with current, holistic data-driven insights.