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Put medtech development and commercialization on the fast track

What you don’t know could be holding your medical device back. Our unparalleled market intelligence helps you improve your go-to-market strategy and demonstrate your device’s value. Definitive Healthcare Solutions for Medical Device Companies combine the highest-quality network affiliation hierarchy with all-payor claims to accelerate the long, expensive process of identifying the patients, physicians, and care centers who need your device, so you can get to market faster.

Leading medical device companies use our solutions to expand their market presence. In 2021, one customer used our intelligence to close deals with 400 urgent care centers and generate a $7M return.

DH acquires Carevoyance

Optimize every step of the commercialization process

We help elevate performance across your critical business functions at any stage of your portfolio lifecycle:

    Marketing

    Improve segmentation and targeting efforts, ensure product launch success, and maximize campaign performance. Gain granular visibility into your target therapy area that helps you increase market share and revenue.

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    Marketing

    Sales

    Drive revenue by creating effective sales territories, maximizing salesforce efficiency, and improving segmentation and targeting. Quickly adapt to changes and identify optimal sales tactics with industry-specific, on-demand analytics.

    This solution combines products and services from:

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    Sales

    Medical affairs

    Get a complete, integrated picture of the scientific landscape for your diagnostic, therapy, or treatment area. Use in-depth, therapy-specific insights to improve competitive intelligence, engage with the most influential experts, and ensure the market understands the scientific value of your device.

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    Medical affairs

    Commercial strategy

    Evaluate opportunities and guide decision-making throughout the commercialization process. Combine comprehensive real-world data with powerful analytics to identify the best market opportunities, accelerate launch timelines, and develop tactics to expand market share.

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    Market access and reimbursement

    Gain an accurate and in-depth view of your payor landscape to identify the best market opportunities, improve product launches, and evolve payor strategies. Combine comprehensive real-world all-payor claims data with powerful analytics to get your device to the people who need it most.

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    See it in action

    Connect with us to explore our data.

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    Solutions tailored to your business

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    Grow your business faster.

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    Let’s work together to solve your biggest challenges

    Managing medtech or medical devices throughout the development and commercialization journey is expensive, time-consuming, and fraught with risk—but the right intelligence can help you overcome obstacles to find success. Our solutions combine data, analytics, and expertise to help cross-functional areas of your organization meet their goals. Together we can:

    Chosen by the brands pioneering what's next

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    Easily identify your total target market

    Our solutions can help you size your market by physician, care setting, ICD-10 code, and more. Then, using this same source of truth you can segment your markets and accounts, and create focused targeting lists. Watch the demo video to learn more.

     

    Answer your critical questions

    With Definitive Healthcare, you can make meaningful market decisions and find answers to important questions, such as:

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    How can I calculate the size of the addressable market for my medical device?

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    What’s the best way to evaluate the benefits and risks of this device in a real-world setting?

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    How do I reach the stakeholders who will make purchasing decisions for their organizations?

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    How should I best align and direct my sales force?

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    Which physicians send high volumes of specific diagnostic tests to labs?

    See how we can help answer your questions.

    Decide with confidence

    Leverage our solutions to:

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    Assess your market

    Understand your total addressable market using specific diagnosis and procedure codes pertaining to your products and solutions.

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    Target segments

    Prioritize accounts by diagnosis and procedure volumes, prescription activity, laboratory test volumes and more, plus utilize insights into health system networks and affiliations.

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    Measure the impact

    Quantify the value and impact of your device in the market by comparing diagnoses and procedures related to your therapeutic area over time.

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    Map patient journeys

    Find opportunities to improve patient care with your device by understanding treatment and referral patterns across the care continuum.

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    Find decision-makers

    Gain insights into the payor landscape and the contracting process for facilities and networks so you can reach the executives and leaders who can make an impact on the success of your device.

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    See it in action

    Intelligence that works for you

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    Power up

    With our platform, Medical device companies can:

    Increase market share

    Glean insights from real-world data to make smarter commercialization decisions for your medical devices.

    Work smarter

    Increase the efficiency and effectiveness of your sales and marketing team by making data-driven decisions.

    Deliver improved patient outcomes

    Improve patient care by using real-world data insights to educate and inform the right providers and healthcare facilities about the value of your device or treatment.

    CASE STUDY

    Accelerating go-to-market for a new device

    See how a leading medical device company leveraged insights and analysis from the Definitive Healthcare platform.

      Challenge

      The diagnostics business unit of a large multinational medical device company needed to expand their flu testing instrument at urgent care centers ahead of the 2020 flu season. To have a successful and timely expansion, they needed to have a strategic approach to segmenting and targeting the market.

      Solve your challenge
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      Solution

      The client leveraged our data to design and execute their marketing campaign. Affiliations data and network information were critical to effectively segmenting the market and determining whether decisions occurred at the local or network level.

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      Impact

      The team closed deals for more than 400 urgent care sites within four months, just in time for flu season, and generated a $7M return in the first year. This expansion was instrumental in successfully launching their COVID-19 testing in the second half of 2020 because they were able to maintain a strong presence in the urgent care setting.

      Experience the impact
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      Healthcare commercial intelligence, all in one place

      Definitive Healthcare Solutions for Medical Device Companies is an integrated set of data products that help you understand your market and how it's evolving. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have.

      HospitalView

      Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.

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      PhysicianView

      Inform targeted messaging with detailed insights and contacts spanning over 2.6 million physicians, nurses, and allied health professionals.

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      PhysicianGroupView

      Get data on over 124,000 physician groups to see an entire PG organization and better market and sell to your target audience.

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      SurgeryCenterView

      Access data on over 12,000 ambulatory surgery centers to understand network associations and uncover key trends.

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      ImagingView

      Get executive contacts, affiliations (organizational and physician) data, and quality metrics on over 18,000 imaging centers.

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      LongTermCareView

      Search the care continuum with quality metrics on almost 100,000 nursing, assisted living, home health, and hospice organizations.

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      Atlas All-Payor Claims

      Get unparalleled access billions of all-payor, current insurance claims to power your go-to-market planning and execution.

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      Monocl ExpertInsight

      Generate unique insights into millions of medical and scientific experts globally to inform your outreach and engagement with selected experts.

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      Monocl ExpertClaims

      Enhance Monocl products with powerful medical claims insights to drive identification and prioritization of clinical leaders across the world.

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      Atlas Prescription Claims

      Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.

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      Frequently asked questions

        Definitive Healthcare provides healthcare commercial intelligence for market segments across the healthcare continuum including hospitals, physicians, physician groups, surgery centers, imaging centers, long-term care facilities, and clinics. We consolidate affiliations, referrals, quality metrics, financials, clinical metrics, and more, for a comprehensive view of the specific areas of healthcare that would benefit from your device.

        Clients create market segmentation strategies in several ways. Our solutions can help you segment by GPO, IDN, health system, hospital, account size, physician group, physician specialty, type of facility, referrals, claims diagnosis volumes, claims procedure volumes, claims prescription volumes, and more. The robust reference and affiliation data provide context to help show how your market segments relate to each other.

        Data-driven marketing offers the greatest chance of success, and Definitive Healthcare has a variety of solutions that are key inputs to developing and executing a marketing plan, including market sizing, helping to align sales and marketing on segments, market and account segmentation, target account identification, executive contacts and LinkedIn profiles for marketing campaigns, and more.

        Our solutions provide sales teams with access to profiles for any market segment (including hospitals, physicians, physician groups, surgery centers, imaging centers, long-term care facilities, and clinics), executive contact details, and information pertinent for territory-level business planning, pre-call planning and sales calls such as clinical, financial and quality metrics, claims information, and more.