Accelerate medtech development & commercialization
Gain unparalleled market intelligence, improve your go-to-market strategy and demonstrate your device’s value. Definitive Healthcare Solutions for Medical Devices combine the highest-quality network affiliation hierarchy with Medicare and commercial payor claims to speed up the long, expensive process of identifying the patients, physicians and care centers who need your device.
Our solutions are proven to help medical device companies expand their market presence. In 2021, one customer used our intelligence to close deals with 400 urgent care centers and generate a $7M return.
Optimize your medical device development and commercialization journey
Bringing a medical device to market can be a lengthy and complicated process. No matter where you are on the commercialization journey, we’ve got a solution that addresses your specific challenges. Our bundles are aligned with the FDA's medical device development process. With the right healthcare commercial intelligence, you can help demonstrate your device’s value and bring it to market faster.
Early Stage
In the early stages of device development, you need current, up-to-date intelligence about your market and any potential competitors. Our early-stage bundle provides you with real-world evidence that you can leverage to create solid business cases with a quantifiable return on investment.
With this bundle, you can:
- Support the funding process
- Understand epidemiology and disease prevalence for market sizing
- Identify academic centers of excellence and KOLs/experts for clinical trials and customer feedback
- Understand the patient pathway to better assess market opportunity
- Access insights to provide strategic context
- Gain global visibility for all medical affairs teams for strategic planning
- Develop reimbursement strategy
Pre-Launch
Getting ready for commercialization? See how one unified data set can help you align pre-launch market analysis with post-launch opportunities. From there, our healthcare commercial intelligence can give you a comprehensive view of the HCO and HCP markets, so you can make the right strategic decisions.
With this bundle, you can:
- Improve your device’s chance of gaining PMA status or 510(k) clearance
- Engage relevant KOLs, experts, decision-makers and influencers
- Define sales territories and segment your market
- Customize messaging with insights derived from claims data
- Identify new market entrants
- Receive real-time updates on the market
- Build incentive and compensation plans
Commercialization
Congratulations, your medical device is approved for commercial use! Now you need to know how to attain peak revenue and profit throughout the entire commercial lifecycle. The Definitive ID maps the unique relationships between providers, facilities and organizations, so you can create tight alignment among the many different players in your sales and marketing teams. With a single source truth, you’ll be able to maximize your resources and minimize your mistakes.
With this bundle, you can:
- Engage KOLs and experts
- Customize sales & marketing campaigns with medical claims data
- Prioritize high-value prospects
- Analyze market share
- Enhance your commercial strategy
- Segment your market and customer base
- Enrich CRM records with a deeper view of your customers and prospects
- Refine incentive and compensation plans
- Maximize opportunities with accurate HCO/HCP referrals, affiliations data and more
Chosen by the brands pioneering what's next
Explore our resources
Get the tools you need to accelerate medical device development and commercialization.
Healthcare Insights
Stay up to date on the latest trends in healthcare and medtech.
Explore Healthcare Insights
Launching your medical device: A strategy and execution cross-functional guide
Follow our roadmap to successfully bring your device to market.
Download the eBook
Developing an omnichannel strategy for life sciences
Learn how to make effective omnichannel strategies to maximize the impact of your medical device.
Download the eBook
Customer case studies
See our track record of success and the results we can help you achieve.
Read success stories
The shifting point of care to ambulatory surgery centers
Navigate the shift that’s making medtech companies rethink their strategies.
Download the whitepaper
Healthcare data and analytics buying guide
Start solving critical data challenges unique to your organization.
Download the buying guide
Our latest webinars
Watch data-driven thought leadership on healthcare and the latest in medical devices.
Explore our webinarsAnswer your critical questions
Our Solutions for Medical Devices empower you to make meaningful market decisions and find answers to important questions, such as:
How can I calculate the size of the addressable market for my medical device?
What’s the best way to evaluate the benefits and risks of this device in a real-world setting?
How do I reach the stakeholders who will make purchasing decisions for their organizations?
How should I best align and direct my sales force?
Which physicians send high volumes of specific diagnostic tests to labs?
See how we can help answer your questions.
Decide with confidence
Definitive Healthcare Solutions for Medical Devices can be used to:
Assess your market
Understand your total addressable market using specific diagnosis and procedure codes pertaining to your products and solutions.
Target segments
Prioritize accounts by diagnosis and procedure volumes, prescription activity, laboratory test volumes and more, plus utilize insights into health system networks and affiliations.
Measure the impact
Quantify the value and impact of your device in the market by comparing diagnoses and procedures related to your therapeutic area over time.
Map patient journeys
Find opportunities to improve patient care with your device by understanding treatment and referral patterns across the care continuum.
Find decision makers
Gain insights into the payor landscape and the contracting process for facilities and networks so you can reach the executives and leaders who can make an impact on the success of your device.
Power up
Definitive Healthcare Solutions for Medical Devices enable you to:
Increase market share
Glean insights from real-world data to make smarter commercialization decisions for your medical devices.
Work smarter
Increase the efficiency and effectiveness of your sales and marketing team by making data-driven decisions.
Deliver improved patient outcomes
Improve patient care by using real-world data insights to educate and inform the right providers and healthcare facilities about the value of your device or treatment.
CASE STUDY
Accelerating go-to-market for a new device
See how a leading medical device company leveraged the insights and analysis from Definitive Healthcare Solutions for Medical Devices.
Challenge
The diagnostics business unit of a large multinational medical device company needed to expand their flu testing instrument at urgent care centers ahead of the 2020 flu season. To have a successful and timely expansion, they needed to have a strategic approach to segmenting and targeting the market.
Solution
The client leveraged our data to design and execute their marketing campaign. Affiliations data and network information were critical to effectively segmenting the market and determining whether decisions occurred at the local or network level.
Impact
The team closed deals for more than 400 urgent care sites within four months, just in time for flu season, and generated a $7M return in the first year. This expansion was instrumental in successfully launching their COVID-19 testing in the second half of 2020 because they were able to maintain a strong presence in the urgent care setting.
Healthcare commercial intelligence, all in one place
Definitive Healthcare Solutions for Medical Device Companies is an integrated set of data products that help you understand your market and how it's evolving. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have.
HospitalView
Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.
Learn morePhysicianView
Inform targeted messaging with detailed insights and contacts spanning over 2.5 million physician, nurse and allied health professionals.
Learn morePhysicianGroupView
Get data on over 124,000 physician groups to see an entire PG organization and better market and sell to your target audience.
Learn moreSurgeryCenterView
Access data on over 11,000 ambulatory surgery centers to understand network associations and uncover key trends.
Learn moreImagingView
Get executive contacts, affiliations (organizational and physician) data and quality metrics on over 18,000 imaging centers.
Learn moreLongTermCareView
Search the care continuum with quality metrics on almost 100,000 nursing, assisted living, home health and hospice organizations.
Learn moreAtlas All-Payor Claims
Get unparalleled access billions of all-payor, current insurance claims to power your go-to-market planning and execution.
Learn moreMonocl ExpertInsight
Generate unique insights into millions of medical and scientific experts globally to inform your outreach and engagement with selected experts.
Learn moreMonocl ExpertClaims
Enhance Monocl products with powerful medical claims insights to drive identification and prioritization of clinical leaders across the world.
Learn moreAtlas Prescription Claims
Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.
Learn moreFrequently asked questions
Definitive Healthcare provides healthcare commercial intelligence for market segments across the healthcare continuum including hospitals, physicians, physician groups, surgery centers, imaging centers, long-term care facilities, and clinics. We consolidate affiliations, referrals, quality metrics, financials, clinical metrics, and more, for a comprehensive view of the specific areas of healthcare that would benefit from your device.
Clients create market segmentation strategies in several ways. Our solutions can help you segment by GPO, IDN, health system, hospital, account size, physician group, physician specialty, type of facility, referrals, claims diagnosis volumes, claims procedure volumes, claims prescription volumes, and more. The robust reference and affiliation data provide context to help show how your market segments relate to each other.
Data-driven marketing offers the greatest chance of success, and Definitive Healthcare has a variety of solutions that are key inputs to developing and executing a marketing plan, including market sizing, helping to align sales and marketing on segments, market and account segmentation, target account identification, executive contacts and LinkedIn profiles for marketing campaigns, and more.
Our solutions provide sales teams with access to profiles for any market segment (including hospitals, physicians, physician groups, surgery centers, imaging centers, long-term care facilities, and clinics), executive contact details, and information pertinent for territory-level business planning, pre-call planning and sales calls such as clinical, financial and quality metrics, claims information, and more.
