From prototype to patients
Gain unparalleled market intelligence, improve your go-to-market strategy and demonstrate your device’s value. Definitive Healthcare Solutions for Medical Devices combine the highest-quality network affiliation hierarchy with Medicare and commercial payor claims to speed up the long, expensive process of identifying the patients, physicians and care centers who need your device.
Chosen by the brands pioneering what's next
CASE STUDY
Accelerating go-to-market for a new device
See how a leading medical device company leveraged the insights and analysis from Definitive Healthcare Solutions for Medical Devices.
Challenge
The diagnostics business unit of a large multinational medical device company needed to expand their flu testing instrument at urgent care centers ahead of the 2020 flu season. To have a successful and timely expansion, they needed to have a strategic approach to segmenting and targeting the market.
Solution
The client leveraged our data to design and execute their marketing campaign. Affiliations data and network information were critical to effectively segmenting the market and determining whether decisions occurred at the local or network level.
Impact
The team closed deals for more than 400 urgent care sites within four months, just in time for flu season, and generated a $7M return in the first year. This expansion was instrumental in successfully launching their COVID-19 testing in the second half of 2020 because they were able to maintain a strong presence in the urgent care setting.
Solutions that empower
Definitive Healthcare Solutions for Medical Devices help answer critical questions around important topics, such as:
How can I calculate the size of the addressable market for my medical device?
What’s the best way to evaluate the benefits and risks of this device in a real-world setting?
How do I reach the stakeholders who will make purchasing decisions for their organizations?
How should I best align and direct my sales force?
Which physicians send high volumes of specific diagnostic tests to labs?
Actionable insights, all in one place
Definitive Healthcare Solutions for Medical Devices are an integrated set of data products that help you understand your market and how it's evolving. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have. Definitive Healthcare Solutions for Medical Devices include:
HospitalView
Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.
Learn morePhysicianView
Inform targeted messaging with detailed insights and contacts spanning over 2 million physician, nurse and allied health professionals.
Learn morePhysicianGroupView
Get unparalleled intelligence on over 128,000 physician groups so you can quickly see an entire PG organization and better market and sell to your target audience.
Learn moreSurgeryCenterView
Access data on over 11,000 ambulatory surgery centers to understand network associations and uncover key trends.
Learn moreClaimsMx
Get unparalleled access to over 8 billion all-payor, current insurance claims to power your go-to-market planning and execution.
Learn moreClaimsRx
Access over 13 billion distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.
Learn moreLatitude Reporting
Leverage billions of commercial claims to quickly build custom patient cohorts that target specific disease states in real-time.
Learn moreData Integration
Enrich your internal systems with our high-quality data and insights to power your healthcare commercial goals.
Learn moreDecide with confidence
Definitive Healthcare Solutions for Medical Devices can be used to:
Assess your market
Understand your total addressable market using specific diagnosis and procedure codes pertaining to your products and solutions.
Target segments
Prioritize accounts by diagnosis and procedure volumes, prescription activity, laboratory test volumes and more, plus utilize insights into health system networks and affiliations.
Measure the impact
Quantify the value and impact of your device in the market by comparing diagnoses and procedures related to your therapeutic area over time.
Map patient journeys
Find opportunities to improve patient care with your device by understanding treatment and referral patterns across the care continuum.
Find decision makers
Gain insights into the payor landscape and the contracting process for facilities and networks so you can reach the executives and leaders who can make an impact on the success of your device.
Power up
Definitive Healthcare Solutions for Medical Devices enable you to:
Increase market share
Glean insights from real-world data to make smarter commercialization decisions for your medical devices.
Work smarter
Increase the efficiency and effectiveness of your sales and marketing team by making data-driven decisions.
Deliver improved patient outcomes
Improve patient care by using real-world data insights to educate and inform the right providers and healthcare facilities about the value of your device or treatment.
