eBook

Launching your medical device: A strategy and execution cross-functional guide

Launching new medical devices can be a lengthy and complex process. To be successful, you need clarity across every aspect of a product launch that is worth considering.

This comprehensive eBook captures the total cross-functional alignment needed to launch your device by outlining tactical and strategic considerations for 15 functional areas.

You have so much opportunity to succeed. Use this guide to develop a robust, solid launch strategy. You’ll get:

Tactical checklists by function
Pre-populated and editable GANTT chart to keep you organized
Strategic considerations for your launch

Get your copy now!

What's inside

Marketing

A comprehensive marketing plan can make or break the impact your launch has on the market.

Sales

Determine what salesforce considerations to make and the staffing options that work best for your launch.

Medical affairs

Learn about key considerations for the evolving role of med affairs in the pre-launch phase.

Market access

Dig into the best practices for this critical element if launch strategy.

Sales Ops/BA

Understand what activities should be put into motion for post-launch support.

Supply chain

See what’s needed to ensure customers receive products on time and in perfect condition.

Trade channels

Learn about the necessary steps to make your device available through indirect channels.

Customer experience

Onboarding, support, and communications are important post-launch activities to tee up before launch.

Contracting

Build clarity into the contracting process to avoid potential conflicts down the road.

Access strategic guidance across key departments

We cover every step, team, and tactic to guide your device launch strategy and transform the healthcare landscape by improving patient outcomes, quality of life, or clinician workflow.

key departments of cross-functional medical device pre-launch

Keep all objectives of your launch strategy organized and actionable

Our included GANTT chart tool comes pre-populated with the tactical items in the eBook.

GANTT chart tool

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Launching your medical device: A strategy and execution cross-functional guide

You have so much opportunity to succeed. Use this guide to develop a robust, solid launch strategy. You’ll get:

Get your copy now!