From questions to opportunities

Our data products give anyone who builds and sells products or services into the healthcare market an advantage against the competition. From building territories and segmenting your market to competitive analysis and market sizing, our robust platform gives you the intelligence you need to unlock new opportunities.

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CASE STUDY

A 65% increase in qualified leads

See how a medical supply company found the right buyers for their privacy curtain solution.

    Challenge

    A medical supply company had a new privacy curtain solution that helped mitigate the risk of healthcare acquired infections (HAIs) and reduced the work associated with privacy curtain exchanges. When the company first went to market, they purchased third-party contact lists to drive their marketing automation efforts, but they discovered the contacts were old and inaccurate. As a result, they could only reach a small fraction of these leads, and conversion was low. In addition, the lists didn’t provide the deep understanding needed to break through to the buyers in their target market.

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    Solution

    Using Definitive Healthcare Solutions for Sales Intelligence & Optimization, the company leveraged both market-level and account-level data on facilities that need their solution. This data enabled the team to segment the market and target potential buyers, identify high-quality decision makers and increase sales and marketing efficiency.

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    Impact

    The company quickly saw a return on their investment, dramatically increasing their number of qualified leads by 65% within the first six months of using Definitive Healthcare. As a result, they expanded their sales outreach and experienced increased brand recognition, with a significant, ever-growing increase in key contact followers on LinkedIn.

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    Join the dozens of industries using Definitive Healthcare

    With healthcare commercial intelligence you can make decisions regarding addressable markets and business goals faster, regardless of your industry. Some types of industries that benefit from our data are:

    Medical supplies

    Access executive contacts, quality performance (HCAHPs, healthcare associated infections, etc.), medical supply budgets, procedure claims and GPO affiliations to plan territories, prioritize accounts and hit your numbers.

    Associations

    Gather information like medical staff background (education, qualifications, professional association participation), key opinion leader status and physicians by role or specialty to advance marketing, business development and account management.

    Insurance

    Access payor mix, revenues, affiliations, physician activity or telehealth adoption to gather knowledge, verify provider activity and track competitors for companies providing business, employer and employee related insurance.

    Education services

    Leverage data like healthcare leader contacts, employee counts, affiliated physicians, technology implementations, facility financials and medical staff education to target organizations in need of trainings, workshops or partnerships with universities.

    Staffing and recruiting

    Use data like affiliations, referrals, patient leakage, financial strength, physician profiles, facility quality metrics and executive contact information to improve fill rates and hire quality healthcare professionals and locum tenens.

    Facility supply and services

    Use decision maker contact information, network affiliations, and facility characteristics like bed count, square footage, and age to demonstrate how your services or supplies streamline operations and optimize care.

    Real estate

    Build intelligence on facility size, location, affiliations, financials, news, mergers & acquisitions, construction, requests for proposals and certificates of need to drive decisions on buying, selling, investing and managing healthcare properties.

    Uncover new paths

    Our data benefits anyone selling into the healthcare market. See how we help elevate even more industries such as:

    Accounting

    Computer hardware

    Food and beverages

    Group purchasing organizations

    Logistics and supply chain

    Publishing and events

    Telecommunications

    Business supplies and equipment

    Construction and engineering

    Furniture

    Law practice

    Medical transportation

    Research

    Solutions for all commercial needs

    No matter the stage, size, or industry of your company, we’ve got you covered. Discover how sales, marketing and analytics teams are using healthcare commercial intelligence for:

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    Go-to-market

    Leverage comprehensive healthcare commercial intelligence for market segmentation and buyer engagement to accelerate time to market.

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    Market intelligence

    Size markets, assess the competitive landscape and direct investments with data-based market analyses.

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    Sales intelligence & optimization

    Access rich data and analytics to increase sales productivity and align territories and account planning with buyer insights.

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    Product development

    Ground your product development strategy in quantifiable market needs to direct investments toward effective commercialization.

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    Corporate development

    Ensure your long-term strategic planning and investment decisions align with quantifiable long term market opportunity analysis.

    Solutions that empower

    Our solutions help answer critical questions around important topics, such as:

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    What is the size of the total addressable market for your product?

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    What is the most effective way to prioritize accounts within your territory?

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    Who are the key purchasers for your product and how can you reach them?

    Explore our data