From questions to opportunities
Our data products give anyone who builds and sells products or services into the healthcare market an advantage against the competition. From building territories and segmenting your market to competitive analysis and market sizing, our robust platform gives you the intelligence you need to unlock new opportunities.
A 65% increase in qualified leads
See how a medical supply company found the right buyers for their privacy curtain solution.
A medical supply company had a new privacy curtain solution that helped mitigate the risk of healthcare acquired infections (HAIs) and reduced the work associated with privacy curtain exchanges. When the company first went to market, they purchased third-party contact lists to drive their marketing automation efforts, but they discovered the contacts were old and inaccurate. As a result, they could only reach a small fraction of these leads, and conversion was low. In addition, the lists didn’t provide the deep understanding needed to break through to the buyers in their target market.
Using Definitive Healthcare Solutions for Sales Intelligence & Optimization, the company leveraged both market-level and account-level data on facilities that need their solution. This data enabled the team to segment the market and target potential buyers, identify high-quality decision makers and increase sales and marketing efficiency.
The company quickly saw a return on their investment, dramatically increasing their number of qualified leads by 65% within the first six months of using Definitive Healthcare. As a result, they expanded their sales outreach and experienced increased brand recognition, with a significant, ever-growing increase in key contact followers on LinkedIn.
Uncover new paths
Our data benefits anyone selling into the healthcare market. See how we help elevate even more industries such as:
Solutions for all commercial needs
No matter the stage, size, or industry of your company, we’ve got you covered. Discover how sales, marketing and analytics teams are using healthcare commercial intelligence for:
Leverage comprehensive healthcare commercial intelligence for market segmentation and buyer engagement to accelerate time to market.
Size markets, assess the competitive landscape and direct investments with data-based market analyses.
Sales intelligence & optimization
Access rich data and analytics to increase sales productivity and align territories and account planning with buyer insights.
Solutions that empower
Our solutions help answer critical questions around important topics, such as: