No more blind spots, just clarity and control
Successfully managing risk in the medical supply chain takes more than sharp instincts—it takes real, clear, relevant insights. Companies rely on our data to understand the trends that shape the market, simplify complex manufacturing and distribution challenges, and make confident, informed decisions.
Meet the top-ranked healthcare commercial dataset
Definitive Healthcare’s robust, accurate, and easily accessible reference and affiliation data make it the top choice among medical supply organizations, according to an independent research firm. Read the report.
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CASE STUDY
A 65% increase in qualified leads
See how a medical supply company found the right buyers for their privacy curtain solution.
Challenge
A medical supply company had a new privacy curtain solution that helped mitigate the risk of healthcare acquired infections (HAIs) and reduced the work associated with privacy curtain exchanges. When the company first went to market, they purchased third-party contact lists to drive their marketing automation efforts, but they discovered the contacts were old and inaccurate. As a result, they could only reach a small fraction of these leads, and conversion was low. In addition, the lists didn’t provide the deep understanding needed to break through to the buyers in their target market.
Solution
Using Definitive Healthcare data, the company leveraged both market-level and account-level data on facilities that need their solution. These insights enabled the team to segment the market and target potential buyers, identify high-quality decision makers, and increase sales and marketing efficiency.
Impact
The company quickly saw a return on their investment, dramatically increasing their number of qualified leads by 65% within the first six months of using Definitive Healthcare. As a result, they expanded their sales outreach and experienced increased brand recognition, with a significant, ever-growing increase in key contact followers on LinkedIn.
Access essential resources
Get the tools you need to plan, predict, and act with confidence.
Essential healthcare data for medical supply companies
Read how Definitive Healthcare can help you improve your demand planning capabilities.
Skin health at home
Learn about the latest skin health diagnostic trends in the home health market.
See the industry from any angle
Our data answers critical questions, such as:
How can we build better production forecasts?
Do we have the optimal pricing strategy in place?
Who could be a product champion for us?
Are we engaging with the right stakeholders in our key accounts?
How should we design our sales territories to maximize effectiveness?
Insights from every link of the supply chain
Our clients found success using these products:
HospitalView
Browse hospital and IDN insights to easily segment the market, target the right hospitals, and understand technology usage.
PhysicianView
See detailed and actionable insights on over 3 million physicians, nurses, and allied health professionals to identify and engage the right providers with the most effective message.
PhysicianGroupView
Get unparalleled intelligence on over 130,000 physician groups so you can quickly see an entire PG organization and better market and sell to your target audience.
SurgeryCenterView
Access data on over 13,000 ambulatory surgery centers to understand network associations and uncover key trends.
LongTermCareView
Search the care continuum with quality metrics on more than 100,000 nursing, assisted living, home health, and hospice organizations.
ClinicView
See into over 59,000 clinics to understand the patient populations served, organization affiliations, and executive contacts.
Atlas All-Payor Claims
Get unparalleled access to billions of all-payor insurance claims for up-to-date market intelligence that supercharges your go-to-market planning and execution.
Make more informed decisions
Our data helps you:
Assess your market
Quantify patient populations, procedure volumes, and charge data related to your product.
Target key decision makers
Combine quality scores, financials, and GPO affiliations with executive contact data to engage your customers with precision.
Optimize sales intelligence
Guide your sales and production forecasts with timely, detailed procedure data.
Clarity across your product, portfolio, and pipeline
Use our data to:
Perfect your product launch
Apply comprehensive data around facilities, physicians, and procedures to target the right customers with the right products.
Simplify portfolio lifecycle management
Make more informed decisions on product portfolio construction by comparing trends in diagnoses and procedures related to your product offering.
Accelerate pipeline development
Understand M&A, financials, and claims growth at the facility level to build strategic relationships with healthcare leaders vital to your business.