From factory to physician

To meet the unique challenges of the medical supply chain, you need timely intelligence to appropriately manage risk. Our data products help you understand the trends that drive your business, navigate complexities in manufacturing and distribution and make confident, informed decisions.

From factory to physician

Chosen by the brands pioneering what's next

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CASE STUDY

A 65% increase in qualified leads

See how a medical supply company found the right buyers for their privacy curtain solution.

    Challenge

    A medical supply company had a new privacy curtain solution that helped mitigate the risk of healthcare acquired infections (HAIs) and reduced the work associated with privacy curtain exchanges. When the company first went to market, they purchased third-party contact lists to drive their marketing automation efforts, but they discovered the contacts were old and inaccurate. As a result, they could only reach a small fraction of these leads, and conversion was low. In addition, the lists didn’t provide the deep understanding needed to break through to the buyers in their target market.

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    Solution

    Using Definitive Healthcare Solutions for Sales Intelligence & Optimization, the company leveraged both market-level and account-level data on facilities that need their solution. This data enabled the team to segment the market and target potential buyers, identify high-quality decision makers and increase sales and marketing efficiency.

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    Impact

    The company quickly saw a return on their investment, dramatically increasing their number of qualified leads by 65% within the first six months of using Definitive Healthcare. As a result, they expanded their sales outreach and experienced increased brand recognition, with a significant, ever-growing increase in key contact followers on LinkedIn.

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    Insights that empower

    Our data products answer critical questions, such as:

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    How can we build better production forecasts?

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    Do we have the optimal pricing strategy in place?

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    Who could be a product champion for us?

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    Are we engaging with the right stakeholders in our key accounts?

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    How should we design our sales territories to maximize effectiveness?

    Insights from every link of the supply chain

    Our medical supply clients have had success utilizing these products:

    HospitalView

    Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.

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    PhysicianView

    See detailed and actionable insights on over 2 million physician, nurse and allied health professionals to identify and engage the right providers with the most effective message.

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    PhysicianGroupView

    Get unparalleled intelligence on over 128,000 physician groups so you can quickly see an entire PG organization and better market and sell to your target audience.

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    SurgeryCenterView

    Access data on over 11,000 ambulatory surgery centers to understand network associations and uncover key trends.

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    LongTermCareView

    Search the care continuum with quality metrics on almost 100,000 nursing, assisted living, home health and hospice organizations.

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    Clinicview

    See into over 45,000 clinics to understand the patient populations served, organization affiliations and executive contacts.

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    ClaimsMx

    Get unparalleled access to over 8 billion all-payor insurance claims for up-to-date market intelligence that supercharges your go-to-market planning and execution.

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    Make informed decisions

    Our data products help you:

    Access your market

    Access your market

    Quantify patient populations, procedure volumes and charge data related to your product.

    Target key decision makers

    Target key decision makers

    Combine quality scores, financials and GPO affiliations with executive contact data to engage your customers with precision.

    Optimize sales intelligence

    Optimize sales intelligence

    Guide your sales and production forecasts with timely, detailed procedure data.

    Navigate the complexity

    Our data products enable you to:

    Perfect your product launch

    Apply comprehensive data around facilities, physicians and procedures to target the right customers with the right products.

    Simplify portfolio lifecycle management

    Make more informed decisions on product portfolio construction by comparing trends in diagnosis and procedures related to your product offering.

    Accelerate pipeline development

    Understand M&A, financials and claims growth at the facility level to build strategic relationships with healthcare leaders vital to your business.

    Explore our data