See your market with next-level clarity
Understanding the behavior and needs of your patients, customers, and healthcare providers is table stakes for managing your business. AI/ML and other advanced analytics methods empower you to make timely decisions and reach your audience at predicted inflection points. With our patented advanced analytics tools and capabilities, you get faster access to critical insights, so you can focus on what matters and stay one step ahead.
Making better patient care happen
Watch our expert explain how advanced analytics can help you connect with the right providers and improve patient outcomes.
We make healthcare make sense
Make an impact where it counts with our five core offerings:
Clinical, launch, and planning
We offer a holistic approach to identifying relevant patient populations for market sizing, accelerating clinical trials, and planning and monitoring brand KPIs.
Affiliation and healthcare organization analytics
We use empirical analytics to identify healthcare organization (HCO) influence, HCO treatment and procedure patterns, and staffing-related analytics.
Managed care and access
We offer healthcare provider influencer mapping using a combination of graph technology and advanced analytics to gain insights into the patient ecosystem, provider publications and interests, and overall digital footprint.
Omnichannel optimization
We help measure promotional and campaign performance, provide budgetary optimization insights, and drive next best action recommendations with patented advanced analytics tools.
Patient and claims analytics
We employ AI/ML predictive and descriptive analytics that use real-world data to gain insights into patient diagnosis and treatment pathways, as well as the healthcare providers who treat them.
Real data. Real people. Real impact.
See the proof. Our case studies show how we drive real results for our clients.
Optimize promotional planning
See how one customer improved promotional planning with data-driven insights that can help reduce consultant costs, better allocate budgets, and drive smarter campaign execution.
View case studyPredict patients
Learn how one company estimated the eligible patient universe, helping guide treatment launch plans, forecast new patients, and find key physicians and care sites.
View case study
Shift to earlier line of therapy
Find out how one client moved a brand from later to earlier lines of therapy, expanding market presence and improving patient care.
View case studyAccelerate clinical trial enrollment
Hear how one customer found and enrolled patients faster, reducing trial delays and helping meet critical timelines for clinical trial success.
View case study
The benefits of working with our experts
Here’s what sets our solutions apart, and how we solve your complex challenges.
Deep domain expertise
Collaborative industry experts with deep subject matter knowledge and product lifecycle experience.
Data mastery
Proven advanced analytics offering and a comprehensive framework to realize the full protentional of real-world data assets.
Highly-skilled execution
Analytics experts and data scientists who are routinely trained on all major commercial datasets and use cases.
Frequently asked questions
Timely decisions on the best message and cross-channel approach to reach customers, HCPs, and patients are now standard practice. Doing so while maximizing impact and continually optimizing your financial investment is the key to success. We use a combination of AI/ML powered, patented analytics tools to operationalize marketing and sales force decision making to accelerate reaching the right audience at the right time.
Claims analytics, like HEOR and RWE studies, provide a better understanding of intervention impact on patient outcomes and can contribute to patient care and quality of life. These insights extend into commercialization efforts using AI/ML techniques to predict patient progression, such as new patient emergence, therapy line progression, switch behavior, and more. This advanced, predictive analytics approach provides more robust forecasts, segmentation, and dynamic targeting outputs using real-world data to validate primary research findings.
Identifying KOLs with the most influence, the largest networks, and top publishers can help drive messaging efforts to the right places, whether it’s through field efforts, medical science liaison (MSL) engagements, or non-personal promotion. We take into consideration the HCP’s position in the patient ecosystem as well as their own interests, endeavors, and digital proclivity.
Market sizing requires a holistic investigation of the patient population, which is especially complicated for the chronic, progressive conditions making it challenging to identify relevant patient populations. We deploy validation methods such as surrogate benchmarking, proxy challenge, and triangulation validations to evaluate data gaps and use AI/ML projection methods to better address market sizing and client trial acceleration needs.