Optimize promotional planning while reducing consultant dependencies
A large pharmaceutical company wanted a self-service analytics solution that 1) optimized promotional modeling, 2) evaluated the returns on marketing investments, and 3) decreased costs associated with consultants performing analyses.
With Passport Promotional Analytics, the company generated historical and predictive models to optimize budgets and promotional planning, while saving $1M in reduced consultant dependencies.
annual savings by removing dependencies on consulting teams
Driving efficiencies in promotional mixes at scale
The company wanted to switch from consultant-heavy analytics to a self-service real-time data analytics platform that would leverage internal historical marketing activities to inform and generate more efficient promotional mixes at scale.
Leveraging a promotional analytics tool to inform real-time promotion mix and strategy
Using Passport Promotional Analytics, Definitive Healthcare supported the company through an analysis of historical campaign performance to inform future models of budgetary investments and tactical mixes to achieve sales objectives.
Optimized promotion planning enabled savings from reduced consultant dependencies
The company leveraged a self-service analytics solution for real-time promotional mix modeling and optimization, which allowed for the reduction in consultant headcount from 130 to 6 consultants, which saved approximately $1 million in annual savings.