Innovate faster

Developing new products means matching customers’ needs with accurate market sizes. Once you understand the market opportunity, you can focus on what’s most important. With Definitive Healthcare Solutions for Product Development, you gain detailed insights about the clinical, financial and operational challenges your customers are facing. Be confident that your product development investment is grounded in quantifiable market data.

Innovation__accelerated

Chosen by the brands pioneering what's next

merck-logo
philips-logo
boehringer-ingelheim-logo
medtronic-logo
athenahealth-logo

CASE STUDY

Building a key opinion leader network

Read about how an oncology medical device company found the experts they needed for launch.

    Challenge

    An oncology medical device company was bringing a new product to market and needed to identify experts and build a key opinion leader (KOL) network before the commercial launch. Being new to market, the team found they had limited insight into their addressable market. They needed an efficient and reliable way to segment the market and establish KOL physician targeting based on procedure volumes.

    Product_development_challenge

    Solution

    Our solution helped them streamline their process by providing accurate and timely market and physician level data, all in one spot. They used specific procedure codes from commercial and Medicare claims data, ACE Projections—which estimated 100% claims coverage of the market—KOL search filters and physician profiles to identify prominent physicians in their market. Because the KOLs hold positions of greater influence and impact in the market, this information was vital for the teams to approach each physician, nurture the relationship and build rapport as the company moved towards commercialization.

    Product_development_solution

    Impact

    Leveraging our data was critical in identifying experts and reaching KOLs. As a result of using Definitive Healthcare, the team quickly identified over 900 KOLs. In addition to saving considerable time by accessing market and physician level data in one place, it also increased the accuracy and precision of targeting, allowing the team to establish those key targets for tailored outreach in a specialized market. Their ability to build relationships from the top KOLs accelerated physician and healthcare organization interest to set the foundation for a strong sales pipeline.

    Product_development_impact

    Better your process

    Definitive Healthcare Solutions for Product Development are an integrated set of data products that gives you the most up-to-date intelligence to power efficient product development. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have. Definitive Healthcare Solutions for Product Development includes:

    HospitalView

    Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.

    Learn more

    PhysicianView

    Inform targeted messaging with detailed insights and contacts spanning over 2 million physician, nurse and allied health professionals.

    Learn more

    PhysicianGroupView

    Get data on over 128,000 physician groups to see an entire PG organization and better market and sell to your target audience.

    Learn more

    ConnectedCareView

    Understand complex affiliations and partnerships with data on nearly 4,000 ACO, HIE and payor organizations.

    Learn more

    Monocl ExpertInsight

    Get insights into millions of medical experts to identify and prioritize the right experts to collaborate with on a global scale.

    Learn more

    ClaimsMx

    Get unparalleled access to over 8 billion all-payor, current insurance claims to power your go-to-market planning and execution.

    Learn more

    ClaimsRx

    Access over 13 billion distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.

    Learn more

    Data Integration

    Enrich your internal systems with our high-quality data and insights to power your healthcare commercial goals.

    Learn more

    Elevate your strategy

    Definitive Healthcare Solutions for Product Development can be used to:

    icon_biopharma_target

    Plan for the future

    Leverage current data to guide and inform your short- and long-term product roadmap.

    icon_gotomarket_potential_customers

    Get in touch

    Identify and engage experts and influencers who can accelerate product development.

    Focus on what matters

    Definitive Healthcare Solutions for Product Development enable you to:

    Inform your plan

    Gain confidence knowing you’re using the same comprehensive, integrated dataset for both market-level analysis and account-level execution.

    Find inspiration

    Identify new product opportunities with detailed patient population characteristics, longitudinal patient journeys, provider prescriptions and procedure behaviors.

    Decide with data

    Match your product development investments with quantifiable market needs and opportunities.

    Explore our data