Great products start with clear insight
Creating what’s next in healthcare begins with a clear view of the market. We give product teams the data, analytics, and tools they need to pinpoint customer pain points and quantify opportunities so every product development decision is grounded in fact. With Definitive Healthcare, you get full visibility into your total addressable market, so you can identify the right customers and confidently bring solutions to life that meet the clinical, financial, and operational needs of your customers.
Trusted by industry leaders
CASE STUDY
Building a key opinion leader network
See how an oncology medical device company found the experts they needed for launch.
Challenge
An oncology medical device company was bringing a new product to market and needed to identify experts and build a key opinion leader (KOL) network before the commercial launch. Being new to the space, the team found they had limited insight into their addressable market. They needed an efficient and reliable way to segment the market and establish KOL physician targeting based on procedure volumes.
Solution
Our solution helped them streamline their process by providing accurate and timely market- and physician-level data, all in one spot. They used specific procedure codes from commercial and Medicare claims data, ACE Projections—which estimated 100% claims coverage of the market—KOL search filters, and physician profiles to identify prominent physicians in their market. Because the KOLs hold positions of greater influence and impact in the market, this information was vital for the teams when approaching each physician, nurturing relationships, and building rapport as the company moved towards commercialization.
Impact
Our data was critical in providing the clarity needed to identify high-value experts and reach KOLs. As a result of using Definitive Healthcare, the team quickly identified over 900 KOLs. In addition to saving considerable time by accessing market- and physician-level data in one place, they also increased the accuracy of their targeting, allowing the team to establish those key targets for tailored outreach in a specialized market. Their ability to build relationships from the top KOLs accelerated physician and healthcare organization interest to set the foundation for a strong sales pipeline.
See our data
Access unique insights.
Enhance your planning
Our solutions for product development are an integrated set of data products that gives you the most up-to-date intelligence needed to power efficient product development. With our data integration package, you can access detailed, relevant insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have. Optimize your product development with:
HospitalView
Get hospital and IDN insights to easily segment the market, target the right hospitals, and understand technology usage.
PhysicianView
Inform targeted messaging with detailed insights and contacts spanning over 3 million physician, nurse and allied health professionals.
PhysicianGroupView
Get data on over 130,000 physician groups to see an entire PG organization and better market and sell to your target audience.
ConnectedCareView
Understand complex affiliations and partnerships with data on nearly 4,000 ACO, HIE and payor organizations.
Monocl ExpertInsight
Get insights into millions of medical experts to identify and prioritize the right experts to collaborate with on a global scale.
Atlas All-Payor Claims
Get unparalleled access to billions of all-payor, current insurance claims to power your go-to-market planning and execution.
Atlas Prescription Claims
Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.
Data Integration
Enrich your internal systems with our high-quality data and insights to power your healthcare commercial goals.
Elevate your strategy
Our solutions can be used to:
Plan for the future
Leverage real data to guide and inform your short- and long-term product roadmap.
Get in touch
Identify and engage experts and influencers who can accelerate product development.
Focus on what matters
Only our solutions enable you to:
Inform your plan
Be confident knowing you’re using the same comprehensive, integrated dataset for both market-level analysis and account-level execution.
Find inspiration
Identify new product opportunities with detailed patient population characteristics, longitudinal patient journeys, provider prescriptions, and procedure behaviors.
Decide with data
Match your product development investments with quantifiable market needs and opportunities.