Drive innovative product development
Developing new products means matching customers’ needs with accurate market sizes. Once you understand the market opportunity, you can focus on what’s most important. With Definitive Healthcare Solutions for Product Development, you gain detailed insights about the clinical, financial and operational challenges your customers are facing. Be confident that your product development investment is grounded in quantifiable market data.
Companies use our solutions to get clear visibility into their total addressable market, such as one customer who identified 900+ new KOLs and contacted key targets with tailored messaging.
Chosen by the brands pioneering what's next
Building a key opinion leader network
Read about how an oncology medical device company found the experts they needed for launch.
An oncology medical device company was bringing a new product to market and needed to identify experts and build a key opinion leader (KOL) network before the commercial launch. Being new to market, the team found they had limited insight into their addressable market. They needed an efficient and reliable way to segment the market and establish KOL physician targeting based on procedure volumes.
Our solution helped them streamline their process by providing accurate and timely market and physician level data, all in one spot. They used specific procedure codes from commercial and Medicare claims data, ACE Projections—which estimated 100% claims coverage of the market—KOL search filters and physician profiles to identify prominent physicians in their market. Because the KOLs hold positions of greater influence and impact in the market, this information was vital for the teams to approach each physician, nurture the relationship and build rapport as the company moved towards commercialization.
Leveraging our data was critical in identifying experts and reaching KOLs. As a result of using Definitive Healthcare, the team quickly identified over 900 KOLs. In addition to saving considerable time by accessing market and physician level data in one place, it also increased the accuracy and precision of targeting, allowing the team to establish those key targets for tailored outreach in a specialized market. Their ability to build relationships from the top KOLs accelerated physician and healthcare organization interest to set the foundation for a strong sales pipeline.
Better your process
Definitive Healthcare Solutions for Product Development are an integrated set of data products that gives you the most up-to-date intelligence to power efficient product development. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs you have. Definitive Healthcare Solutions for Product Development includes:
Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.Learn more
Inform targeted messaging with detailed insights and contacts spanning over 2.5 million physician, nurse and allied health professionals.Learn more
Get data on over 124,000 physician groups to see an entire PG organization and better market and sell to your target audience.Learn more
Understand complex affiliations and partnerships with data on nearly 4,000 ACO, HIE and payor organizations.Learn more
Get insights into millions of medical experts to identify and prioritize the right experts to collaborate with on a global scale.Learn more
Atlas All-Payor Claims
Get unparalleled access to billions of all-payor, current insurance claims to power your go-to-market planning and execution.Learn more
Atlas Prescription Claims
Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.Learn more
Enrich your internal systems with our high-quality data and insights to power your healthcare commercial goals.Learn more
Elevate your strategy
Definitive Healthcare Solutions for Product Development can be used to:
Plan for the future
Leverage current data to guide and inform your short- and long-term product roadmap.
Get in touch
Identify and engage experts and influencers who can accelerate product development.
Focus on what matters
Definitive Healthcare Solutions for Product Development enable you to:
Inform your plan
Gain confidence knowing you’re using the same comprehensive, integrated dataset for both market-level analysis and account-level execution.
Identify new product opportunities with detailed patient population characteristics, longitudinal patient journeys, provider prescriptions and procedure behaviors.
Decide with data
Match your product development investments with quantifiable market needs and opportunities.