Your healthcare marketing just got better
Reach the most relevant patients and healthcare professionals (HCPs) with HIPAA-compliant, precisely targeted audiences. Definitive Healthcare transforms real-world data into privacy-safe digital segments, ready for activation across any channel. Whether you’re building awareness, driving conversions, or supporting adherence, our audiences deliver measurable performance—securely and at scale.
Real data. Real people. Real impact.
Launch campaigns faster with purpose-built healthcare audiences designed for compliance and performance. Our segments include specific clinical interests and patient journey models across high-impact therapeutic areas and service lines.
Awareness and diagnosis
Target patients with healthcare signals and their care teams to accelerate diagnosis.
Formulary alignment
Reach patients with ideal coverage and their care teams to drive informed treatment decisions.
Therapy advancement
Target patients along their healthcare journey and influence treatment early.
Early adoption
Identify HCPs likely to adopt new therapies based on prescribing behaviors for efficient launches.
Treatment continuity
Engage patients at risk of non-adherence with their providers to maintain therapy success.
See the Definitive difference
We build healthcare audiences differently at Definitive Healthcare. Our de-identified consumer, reference and affiliation, and claims datasets uniquely position us to provide the most relevant, privacy-safe audiences to maximize media efficiency and campaign performance.
225M+ consumers
Market to health consumers with confidence and compliance. Access a massive audience of over 225 million HIPAA-compliant consumer records, knowing that our data and model process adhere to the highest standards of privacy and security.
3M+ HCPs
Tap into a vast network of over 3 million healthcare providers that can be segmented by registered specialty, claims-based specialty, affiliation, and more, for impactful digital marketing campaigns at scale.
500+ health attributes
Leverage our rich dataset of 500+ health attributes, including clinical interest, social determinants of health (SDOH), life stages, insurance coverage, and more, to craft resonant digital campaigns that truly connect.
Connect with your audience—wherever they are
Reach your prospects across digital channels and devices, including display, CTV, OLV, OTT, digital out-of-home (DOOH), mobile, and social. Our proprietary healthcare data ensures you're engaging the right decision-makers with precision and scale—wherever they spend time online.
Achieve real results
Targeted engagement and scaled campaigns
Reach ideal consumers and HCPs with pinpoint accuracy, increasing relevance and engagement.
Return on your investment
Achieve stronger returns through optimized audience segmentation and real-time insights.
Omnichannel reach
Engage with your healthcare audience on multiple platforms—web, mobile, video, and more—for comprehensive coverage.
Frequently Asked Questions
Our audiences are built using real-world healthcare data—curated, cleansed, and modeled into privacy-safe segments. We offer both HCP and DTC audiences across therapeutic interests, patient journey progress, treatment history, and demographic-based criteria. Segments are built using deterministic and probabilistic methods, depending on campaign goals.
Yes. We strictly adhere to HIPAA and all relevant federal and state privacy regulations. All DTC audiences are de-identified and created using a zero-knowledge methodology—no personal health information (PHI) is ever used or stored. We also conduct regular audits, follow internal privacy protocols, and incorporate feedback from third-party privacy experts.
Privacy isn’t a one-time task—it’s the core principle guiding our product development and innovation for the long term.
You can activate our audiences across leading DSPs (e.g., The Trade Desk, DV360), social platforms (Meta, LinkedIn, etc.), and client-nominated platforms. We also support activation through agency and holding company platforms.
If you prefer a fully managed solution, our in-house campaign management team can execute campaigns on your behalf—for a management fee based on your volume commitment. This service includes trafficking, optimization, and reporting to ensure performance and compliance from start to finish.
Most audiences can be delivered within 3–5 business days:
- Day 1-2: Segment build
- Day 3: QA and match rate validation
- Days 4-5: Platform distribution
More complex or custom segments may require additional time. We prioritize fast turnaround while maintaining data accuracy and compliance.