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Get the data you need to drive marketing success

Marketing leaders at medtech and medical device companies need deep insights into the market landscape for their targeted therapy areas to deliver the right messaging to the right audience. Our solution puts those insights at your fingertips by combining industry-leading datasets with proprietary data science to provide the cleanest, most relevant commercial intelligence. Market your device more effectively with on-demand intelligence, improved segmentation and targeting, and streamlined commercialization.

Get the data you need to drive marketing success

Master your market

See the market landscape from every angle with healthcare commercial intelligence built on proprietary AI/ML technology and data science—and backed by all-payor claims, reference and affiliations data, key industry contacts, and more.

Effectively segment and target

Elevate your intelligence into hospitals, IDNs, GPOs, physicians, and ancillary care facilities to effectively segment your markets, identify your highest value targets, and align with your sales organization.

Gain alignment with sales

Sync marketing’s efforts with sales using a single source of truth to identify high value account targets that will benefit from your device.

Build awareness

Discover decision-makers, users, influencers, and key opinion leaders (KOLs) across a multitude of therapies and care settings using top-tier affiliations and contact data to drive more impactful engagement with your campaigns.

Level up your market intelligence

The Definitive Healthcare Solution for Medical Device Marketing combines data products, analytics, and services to deliver healthcare commercial intelligence to marketing leaders. With this powerful combination, you can improve market intelligence, segmentation, and targeting efforts, and lead more impactful campaigns. Our solution includes:


Simplify sales enablement and access data-driven targeting, segmentation, territory planning, and customer-facing reporting with our intuitive sales acceleration engine.

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View Product Suite

Use a wide range of products to easily segment the market and target the right physicians, hospitals, and providers with effective messaging.

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Atlas All-Payor Claims

Get unparalleled access to billions of all-payor, current insurance claims to power your go-to-market planning and execution.

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Atlas Prescription Claims

Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.

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Monocl Expert Suite

Gain an up-to-date and accurate understanding of the key opinion leaders and scientific activity happening within your therapy area.

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Advanced Analytics

Gain deeper insights with healthcare data reports, custom engagements, promotional analytics, and more with our strategic solutions team.

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Data Integration

Maximize marketing and sales alignment by integrating our intelligence directly into your CRM.

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Benefits for your medical device marketing team

The Definitive Healthcare Solution for Medical Device Marketing helps you to:

Improve market intelligence

See which providers and facilities perform certain diagnostic procedures and patient treatments and which payors reimburse to determine where your device is needed most.

Lead successful product launches

Use analytics to create a data-driven approach for developing and executing your commercialization strategy across the organization.

Improve segmentation and targeting

Leverage billions of data points to develop targeted account segmentation by hospital, IDN, GPO, physician specialty, procedure or diagnosis volumes, and more.

Shorten time to market insight

React quickly to industry trends to adjust targeting and messaging with continually updated real-world, reference, and affiliation data.

A new approach to marketing intelligence

Only Definitive Healthcare can offer:

Unparalleled external expert intelligence

Unparalleled external expert intelligence

Elevate the perception of your device in the scientific community by identifying KOLs and building relationships.

Self-service iterative analytics

Self-service iterative analytics

Access ready-to-use, continually updated intelligence to explore, analyze, cut, and report data on demand so your team can identify the highest value targets for your device.

Unmatched data accuracy

Unmatched data accuracy

Powerful AI/ML techniques link billions of data points together, offering a superior level of data quality and new intelligence not found anywhere else.