Get the data you need to drive marketing success
Marketing leaders at medtech and medical device companies need deep insights into the market landscape for their targeted therapy areas to deliver the right messaging to the right audience. Our solution puts those insights at your fingertips by combining industry-leading datasets with proprietary data science to provide the cleanest, most relevant commercial intelligence. Market your device more effectively with on-demand intelligence, improved segmentation and targeting, and streamlined commercialization.
Master your market
See the market landscape from every angle with healthcare commercial intelligence built on proprietary AI/ML technology and data science—and backed by all-payor claims, reference and affiliations data, key industry contacts, and more.
Effectively segment and target
Elevate your intelligence into hospitals, IDNs, GPOs, physicians, and ancillary care facilities to effectively segment your markets, identify your highest value targets, and align with your sales organization.
Gain alignment with sales
Sync marketing’s efforts with sales using a single source of truth to identify high value account targets that will benefit from your device.
Discover decision-makers, users, influencers, and key opinion leaders (KOLs) across a multitude of therapies and care settings using top-tier affiliations and contact data to drive more impactful engagement with your campaigns.
Level up your market intelligence
The Definitive Healthcare Solution for Medical Device Marketing combines data products, analytics, and services to deliver healthcare commercial intelligence to marketing leaders. With this powerful combination, you can improve market intelligence, segmentation, and targeting efforts, and lead more impactful campaigns. Our solution includes:
View Product Suite
Use a wide range of products to easily segment the market and target the right physicians, hospitals, and providers with effective messaging.Learn more
Atlas All-Payor Claims
Get unparalleled access to billions of all-payor, current insurance claims to power your go-to-market planning and execution.Learn more
Atlas Prescription Claims
Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.Learn more
Monocl Expert Suite
Gain an up-to-date and accurate understanding of the key opinion leaders and scientific activity happening within your therapy area.Learn more
Latitude Analytics Suite
Guide your go-to-market strategy based on customized patient cohorts tailored to meet the ideal population for your device.Learn more
Quickly understand patient, provider, and healthcare facility behaviors, determine your total addressable market, and more, with custom reports created by our professional services team.Learn more
Maximize marketing and sales alignment by integrating our intelligence directly into your CRM.Learn more
Explore our resources
Get the tools you need to create more effective launch strategies and marketing campaigns.
Developing an omnichannel strategy for life sciences
Learn how to make effective omnichannel strategies to generate maximum interest in your medical device.Download the e-book
Launching your medical device: A strategy and execution cross-functional guide
Follow our roadmap to successfully bring your device to market.Download the e-book
Healthcare data and analytics buying guide
Solve critical data challenges unique to your organization.Read the buyer’s guide
AI in healthcare study
See how healthcare providers and executives use artificial intelligence and machine-learning at their organization.Read the report
Benefits for your medical device marketing team
The Definitive Healthcare Solution for Medical Device Marketing helps you to:
Improve market intelligence
See which providers and facilities perform certain diagnostic procedures and patient treatments and which payors reimburse to determine where your device is needed most.
Lead successful product launches
Use analytics to create a data-driven approach for developing and executing your commercialization strategy across the organization.
Improve segmentation and targeting
Leverage billions of data points to develop targeted account segmentation by hospital, IDN, GPO, physician specialty, procedure or diagnosis volumes, and more.
Shorten time to market insight
React quickly to industry trends to adjust targeting and messaging with continually updated real-world, reference, and affiliation data.
A new approach to marketing intelligence
Only Definitive Healthcare can offer:
Unparalleled external expert intelligence
Elevate the perception of your device in the scientific community by identifying KOLs and building relationships.
Self-service iterative analytics
Access ready-to-use, continually updated intelligence to explore, analyze, cut, and report data on demand so your team can identify the highest value targets for your device.
Unmatched data accuracy
Powerful AI/ML techniques link billions of data points together, offering a superior level of data quality and new intelligence not found anywhere else.