Market your device smarter
Medtech marketers need clear, timely insight to connect with the physicians, surgeons, and facilities driving patient care. Our solution pairs the industry’s cleanest data with sharp analytics to deliver the commercial clarity you need. With real-time, on-demand intelligence, you’ll engage the right providers faster, helping ensure your devices reach the people and places that need them most.
Master your market
See the market landscape from every angle with data and analytics built on proprietary AI/ML technology and data science—and backed by all-payor claims, reference and affiliations data, key industry contacts, and more.
Effectively segment and target
Elevate your intelligence into hospitals, IDNs, GPOs, physicians, and ancillary care facilities to effectively segment your markets, identify your highest value targets, and align with your sales organization.
Gain alignment with sales
Sync marketing’s efforts with sales using a single source of truth to identify high value account targets that will benefit from your device.
Build awareness
Discover decision-makers, users, influencers, and key opinion leaders (KOLs) across a multitude of therapies and care settings using top-tier affiliations and contact data to drive more impactful engagement with your campaigns.
Sharpen your market intelligence
The Definitive Healthcare Solution for Medical Device Marketing delivers clear, reliable data and analytics to marketing leaders. Use it to sharpen market insight, refine segmentation, and target with precision, driving campaigns that make an impact. Our solution includes:
Carevoyance
Simplify sales enablement and access data-driven targeting, segmentation, territory planning, and customer-facing reporting with our intuitive sales acceleration engine.
View Product Suite
Use a wide range of products to easily segment the market and target the right physicians, hospitals, and providers with effective messaging.
Atlas All-Payor Claims
Get unparalleled access to billions of all-payor, current insurance claims to power your go-to-market planning and execution.
Atlas Prescription Claims
Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.
Monocl Expert Suite
Gain an up-to-date and accurate understanding of the key opinion leaders and scientific activity happening within your therapy area.
Advanced Analytics
Gain deeper insights with healthcare data reports, custom engagements, promotional analytics, and more with our strategic solutions team.
Data Integration
Maximize marketing and sales alignment by integrating our intelligence directly into your CRM.
Essential resources
These guides can help you move smarter.
Developing an omnichannel strategy for life sciences
Learn how to make effective omnichannel strategies to generate maximum interest in your medical device.
Launching your medical device: A strategy and execution cross-functional guide
Follow our roadmap to successfully bring your device to market.
Healthcare data and analytics buying guide
Solve critical data challenges unique to your organization.
AI in healthcare study
See how healthcare providers and executives use artificial intelligence and machine-learning at their organization.
Benefits for your medical device marketing team
The Definitive Healthcare Solution for Medical Device Marketing helps you to:
Improve market intelligence
See which providers and facilities perform certain diagnostic procedures and patient treatments and which payors reimburse to determine where your device is needed most.
Lead successful product launches
Use analytics to create a data-driven approach for developing and executing your commercialization strategy across the organization.
Improve segmentation and targeting
Leverage billions of data points to develop targeted account segmentation by hospital, IDN, GPO, physician specialty, procedure or diagnosis volumes, and more.
Shorten time to market insight
React quickly to industry trends to adjust targeting and messaging with continually updated real-world, reference, and affiliation data.
A new approach to marketing intelligence
Only Definitive Healthcare can offer:
Unparalleled external expert intelligence
Elevate the perception of your device in the scientific community by identifying KOLs and building relationships.
Self-service iterative analytics
Access ready-to-use, continually updated intelligence to explore, analyze, cut, and report data on demand so your team can identify the highest value targets for your device.
Unmatched data accuracy
Powerful AI/ML techniques link billions of data points together, offering a superior level of data quality and new intelligence not found anywhere else.