Definitive Healthcare launches certification program and announces Apex Award winners at Definitive LIVE!

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FRAMINGHAM, MA – May 17, 2022 – Definitive Healthcare (Nasdaq: DH), an industry leader in healthcare commercial intelligence, today launched its first customer certification program and announced the winners of the first-ever Definitive Healthcare Apex Awards. Shared during Definitive LIVE!, the company’s annual user conference, both programs are designed to celebrate Definitive Healthcare users and highlight how people can leverage healthcare commercial intelligence to understand, compete and win in the highly complex healthcare market.

Definitive Healthcare certification program

The Definitive Healthcare certification program enables users to achieve proficiency working with Definitive Healthcare data and analytics.

The program offers three levels of certification – Explorer, Pathfinder and Navigator. Each level is designed to help users increase efficiency, deepen expertise, advance professional skills and improve their return on investment with the Definitive Healthcare platform.

The Level 1 Explorer certification is available today, with additional levels of certification coming later this year. The certification program has been piloted during the last 90 days with multiple customers across a range of industries and in a variety of roles, including sales operations, marketing, product management, and data analysts.  Many customers have indicated that they plan to include Definitive Healthcare certification as a key component in continuing education for employees and for new hire training.

Designed for both new and experienced users, the Level 1 Explorer program will provide users with a strong foundation of the Definitive Healthcare platform. With Level 1 Explorer certification, users will:

  • Understand Definitive Healthcare data sources and update frequencies
  • Easily navigate the platform
  • Apply helpful tips as they leverage healthcare commercial intelligence to understand their market and target accounts.

To get certified, Definitive Healthcare users can visit:

Definitive Healthcare Apex Awards 2022

The first-ever Definitive Healthcare Apex Awards recognized organizations for their outstanding use of healthcare commercial intelligence.

An internal panel of expert judges selected winners across four categories: Best use in go-to-market strategy, best integration into user workflow, most innovative deployment and outstanding achievement in sales intelligence.  

Winner: Best use in go-to-market strategy – Bain & Company

Global management consulting firm Bain & Company won the Apex Award for best use of healthcare commercial intelligence in go-to-market strategy.

Bain & Company advises clients in 38 countries worldwide and uses Definitive Healthcare commercial intelligence as a key component of the go-to-market strategies it builds for clients. The organization has developed an innovative model that brings together Definitive Healthcare data with its proprietary research to ensure its management consultants provide clients with a complete and accurate picture of target markets, enabling clients to build compelling go-to-market strategies.

Winner: Best integration into user workflows – AstraZeneca

Global biopharmaceutical company AstraZeneca won the Apex Award for best integration of healthcare commercial intelligence into user workflows.

AstraZeneca leverages the Definitive Healthcare Monocl product suite to create a unified global strategy for key opinion leader (KOL) visibility and to drive usage of its CRM. With its Monocl-CRM integration, the company’s medical affairs team can capture the totality of science exchange data with KOLs, providing a source of up-to-the-minute insights on the universe of relevant KOLs.

Winner: Most innovative deployment – Cross Country Healthcare

Cross Country Healthcare, a market-leading workforce solutions and tech-enabled staffing, recruitment and advisory services firm, won the Apex Award for the most innovative deployment of healthcare commercial intelligence.

As a Definitive Healthcare customer for more than 10 years, Cross Country Healthcare has developed an entire playbook around Definitive Healthcare commercial intelligence that includes unique and fully customized territories for each sales representative. The playbook is at the center of the company’s new employee onboarding process, which incorporates HospitalView and PhysicianView data into training webinars.

Winner: Outstanding achievement in sales intelligence – EndoGastric Solutions

EndoGastric Solutions, a leader in procedural therapy for gastroesophageal reflux disease, won the Apex Award for outstanding achievement in sales intelligence.

EndoGastric Solutions transformed its cross-functional commercial planning with Definitive Healthcare commercial intelligence, creating a focused strategy around which all its sales teams aligned. As a result, the company achieved across the board productivity gains, including high double-digit increases in procedure volume and revenue, with a commercial strategy grounded in Definitive Healthcare commercial intelligence.

“Congratulations to the winners of the first Apex Awards, and thank you to everyone who submitted a nomination,” said Justin Steinman, chief marketing officer at Definitive Healthcare. “Healthcare commercial intelligence is truly helping our customers create new paths to commercial success and we’re excited to celebrate some of our most innovative and creative customers.”

About Definitive Healthcare

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next. Learn more at

Investor Relations Contact:
Brian Denyeau
ICR for Definitive Healthcare

Media Contacts:
Danielle Johns

Highwire PR


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