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Top healthcare trends of 2026: AI reshapes online search behavior and marketing strategies
Google’s AIOs and LLMs like ChatGPT are shifting search behavior. Here’s what healthcare marketers are doing about it and how you can stay ahead.
Are small-molecule drugs having their big moment?
Small-molecule drugs made up 62% of FDA approvals in 2024. Learn why they dominate drug development and outpace biologics in market share.
How ACA changes are set to reshape the health insurance landscape
Find out how upcoming policy changes and expiring ACA subsidies could disrupt the U.S. health insurance marketplace, and what it means for insurers…
How social determinants of health are reshaping risk management in healthcare
Discover how social determinants of health (SDOH) data is shaping risk management. Learn how actuaries and underwriters use SDOH data to improve…
How will federal funding cuts impact academic hospitals?
Discover how NIH grant terminations and federal budget cuts could impact academic hospitals.
Top 10 hospital performance metrics you need to know
Learn the 10 key hospital performance metrics quality, financial, and operational KPIs like LOS, readmissions, and EBITDA that boards and execs…
Tips for marketing to long-term care centers
Learn effective strategies for marketing to long-term care facilities. Discover data-driven tips to reach decision-makers and boost LTC sales.
The priciest outpatient procedure: The colonoscopy
Explore why colonoscopies top the list of costly outpatient procedures. Learn how healthcare pricing, utilization, and reimbursement rates affect…
The healthcare staffing trends you need to know
See which healthcare staffing trends will shape the industry in 2026 from nurse‑shortage pressures, to locum tenens demand, and agency M&A.
How to market to ambulatory surgery centers (ASCs)
Looking to market to ambulatory surgery centers? Learn how to maximize ASC marketing by leveraging reference and affiliation data and more.