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cover image of the Definitive Healthcare eBook titled "7 healthcare trends to watch in 2026"

eBook

7 healthcare trends to watch in 2026

Healthcare is always evolving, but the new year is bringing change particularly hard and fast. From emerging applications for AI to transforming regulations, rising costs, and groundbreaking treatments, 2026 brings new challenges and opportunities. Our latest e-book explores seven critical trends shaping the future of healthcare and equips you with the insights to stay ahead in a rapidly changing market.

Download this e-book to explore business-defining healthcare trends like:

  • AI, smart home tech, and new care models are enabling aging-in-place modalities
  • State-driven PBM reforms change pricing, contracting, and access strategies
  • High healthcare costs put new pressures on payors, employers, and providers

Get your copy now!

What's inside

Trend 1

AI reshapes online search behavior and healthcare marketing strategies

Trend 2

Aging-in-place drives innovation in home-based care and technology

Trend 3

New PBM rules put market access strategies to the test

Trend 4

Waves of cybersecurity breaches emphasize the importance of secure tech in healthcare

Trend 5

Rising healthcare costs feed demand for cost-containment strategies

Trend 6

Innovations in cancer treatment and diagnostics transform approaches to patient care

Trend 7

Healthcare policy shifts reshape the business of care

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