Four high impact use cases for real world data

Hospital, medical and prescription claims are a fantastic, up-to-date source of real-world data. Layering on rich reference and affiliation data lets you add context to that data to drive important decisions throughout your commercialization process. In this 25-minute video, you’ll hear about four use cases from Definitive Healthcare customers that you can use to start enhancing your commercial decision making today.

The video covers use cases such as:

• Sales comparison: A life sciences company producing a drug to help with UTIs wanted to leverage their sales data and the Definitive Healthcare platform to discover new opportunities. Our platform can ingest and analyze various data sets, then compare them against current market metrics, leading to a faster time to insights and the creation of effective targeting campaigns.
• New patient start: A biotech company developing treatments for autoimmune diseases lacked visibility into physicians diagnosing NMO. They used a New Patient Start report to find and track relevant patients in real-time, which helped find the right physicians within the NMO market.
• Lab volumes by ordering physician: A biopharma company needed to find physicians who ordered toxicology tests through a lab. Our medical claims data helped them track the labs receiving tests as well as the ordering physician, putting a spotlight on the most prominent voices in the market.
• Finding the right experts or KOLs to engage: The journey to FDA approval is expensive and time consuming. Monocl ExpertInsight assisted with finding the right experts across all therapeutic areas.

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