Clear data, clear strategy: Practical steps to drive growth and results
About the webinar
In today’s rapidly evolving healthcare landscape, marketers face the challenge of leveraging consumer data to not only drive immediate conversions, but also to build long-term brand equity and patient loyalty.
Join Definitive Healthcare solutions consultant Matt King for a webinar that explores how to move beyond short-term gains to control your patient marketing strategy and create sustainable growth using clear, actionable data insights.
Examine the key issues currently hindering healthcare marketing success, including over-indexing on conversion rather than consideration, over-reliance on low-funnel media, and missed opportunities with the "quiet majority"—the 95% of consumers who are relevant but not yet in-market. With practical strategies, we’ll highlight how to overcome these barriers, avoid a fractured brand experience, and build a strong foundation for future demand activation.
In this session we will:
- Balance short-term KPIs with long-term growth objectives
- Predict demand for retention/acquisition efforts
- Use upstream KPIs to drive revenue, margin, and lifetime value (LTV)
Watch on demand
Our speaker
Matt King
Solutions Consultant, Population IntelligenceMatt King has spent the past 17 years helping organizations grow through smarter patient acquisition, better use of data, and building more connected digital experiences. He’s worked across health systems, medtech, and life sciences, with a focus on making strategy actionable and outcomes measurable.
Today, Matt helps organizations turn data into decisions, advising on growth strategies, campaign planning, and digital activation. His background includes building and scaling consumer experience solutions for healthcare, financial services, and ecommerce. He brings a collaborative, outcomes-first mindset to every engagement, connecting the dots between marketing, clinical, and operational teams.