webinar
Ready for 2026? Preparing for trends in healthcare strategy, sales, and operations
About the webinar
2025 brought major shifts to how healthcare is delivered, paid for, regulated, and sold. With disruptive new technologies, emerging market pressures, and an evolving policy landscape in the forecast for 2026, healthcare organizations need to be prepared to adapt further to navigate change and embrace opportunity.
Our panel of healthcare leaders goes beyond trend-watching to explore the real-world factors shaping marketing, sales, and operational strategy in 2026. They’ll discuss what’s changing, why it matters, and how organizations operating in healthcare can adapt to win in a more complex, cost-constrained, and risk-averse environment.
In this session we will:
- Examine the modernizing patient and buyer journey through the lens of AI, home-based care, and other disruptive trends
- Reimagine operational models for flexibility, safety, and scale as aging-in-place, digital-first care, and nontraditional care settings become normalized
- Highlight macroeconomic and policy pressures impacting access, affordability, and innovation in healthcare
Watch on demand
Our speakers
Mike Julian
Partner Sales Director, Definitive Healthcare
Rich Briddock
Chief Strategy Officer, Cardinal Digital Marketing
Ziad Omar
Sr. Data Scientist, PE, Henry Ford Health
Aaron Cohen
Director of Solutions Engineering, Definitive Healthcare