A new way to activate Definitive Healthcare audiences with Throtle

Effective healthcare advertising often comes down to reaching highly specific audiences, whether that’s physicians treating patients with a certain condition or consumers with distinct health interests.

Our Digital Audiences solution helps marketers identify and reach these groups across digital channels. Now, through our collaboration with Throtle, customers have another way to bring our audience data into their digital campaigns, giving them more flexibility in how they execute their media strategies.

Whether you’re launching a physician engagement campaign or a direct-to-consumer (DTC) initiative, you can now onboard our audience data through Throtle for digital advertising, with fewer handoffs between audience selection and activation.

What is Throtle?

Throtle delivers powerful, compliant identity solutions that help healthcare brands and agencies accurately and securely connect with health consumers and HCPs at scale. While general-market onboarding platforms bridge offline data and digital channels, Throtle specializes in healthcare-specific identity infrastructure.

For teams that use Throtle to execute digital media, this creates a direct bridge between our data assets and active advertising channels. It eliminates unnecessary intermediate handoffs and simplifies the workflow required to push targeted segments live.

Audiences ready for onboarding

That gives marketers a way to build digital campaigns around the healthcare audiences that matter to them, including:

1. Digital HCP audiences: Reach targeted physicians and other healthcare professionals
2. Key opinion leaders (KOLs): Connect with global medical and scientific experts
3. DTC therapeutic interest audiences: Engage consumer groups built on modeled therapeutic interest data

What does this partnership add?

Combining our audience data with Throtle’s healthcare-focused audience onboarding delivers distinct advantages, including:

Faster campaign execution with fewer handoffs

Moving data across multiple vendor systems introduces complexity and delays. Linking our datasets directly to Throtle creates a streamlined pathway from audience selection to media platforms, speeding up campaign setup and reducing manual file transfers.

Higher match rates and less wasted media spend

Building a highly specific audience takes work. You then need to be able to reach as much of that audience as possible once the campaign starts. Low match rates mean target profiles go unreached, risking ad spend outside the intended group.

Throtle uses deterministic matching and healthcare-specific identity resolution to connect audience records with digital identities. Its onboarding capabilities are designed to improve match rates and extend audience reach, helping you make better use of your media spend.

More visibility into HCP campaigns

The collaboration also adds an attribution capability to our HCP audiences through Throtle's Physician-Level Data (PLD) reporting. This gives you more visibility into campaign performance after an audience has been activated, helping you evaluate results and inform future campaigns.

Specialized health & pharma expertise

Both Definitive Healthcare and Throtle operate with dedicated expertise in healthcare data compliance, privacy protocols, and industry-specific identity resolution. This specialized focus ensures audience data is handled securely and structured accurately for healthcare media activation.

Putting Definitive Healthcare audiences to work

Definitive Healthcare provides the intelligence needed to connect with healthcare audiences, and Throtle offers another streamlined path to bring those audiences into digital campaigns.

Learn more about activating Definitive Healthcare audiences through Throtle. Not a Throtle user? See what you can do with our Digital Audiences for your next campaign.