Largest physical medicine and rehabilitation physician group practices

When planning your marketing efforts for a product, software, or service, physician groups can be appealing targets. Physician groups often combine multiple physicians under one specialty into a single network that centralizes purchasing decisions, making them attractive for bulk sales and long-term partnerships.

However, broad targeting of physician groups isn’t sufficient. A precise, strategic approach is key to maximizing efficiency and sales impact. Focusing on physician groups most likely to benefit from your offerings is critical to avoid wasted time and resources.

For those looking to narrow down their target list, physician group size and specialty are two useful metrics to leverage. For instance, if one physician in a physical medicine physician group can benefit from your offerings, it is likely others within the group will, too. Thus, the larger the physical medicine physician group, the greater the potential reach and value of your offerings.

How many physical medicine and rehabilitation physician group practices exist in the U.S.?

Our database has identified 1,031 active physical medicine physician group practices in the U.S. However, it’s common for physician groups to have several different locations—this allows them to access more patients and remain competitive. Knowing this, the number of physician group practices does not reflect the number of physical medicine practices in the United States.

Why target physical medicine and rehabilitation physician groups?

When you target a private practice doctor versus a hospital or health system, reaching their executives and decision-makers can be easier. However, the medical landscape is shifting, and many physicians are joining physician groups to take advantage of the group benefits. Knowing this, physician groups should be a key target for your marketing efforts.

As for physical medicine physician groups, they work to restore function to those who have been disabled because of an injury, disorder, or disease. However, to provide these services, physical medicine physician groups require the proper equipment, technology, and staff training—for them to improve their patient’s health and quality of life, they must have all three of these needs met.

With more physicians, large physical medicine physician groups can present significant sales opportunities. Also, by working with patients from many backgrounds, physical medicine physician groups receive referrals from many other specialties, which can create additional connections for your company.