What is healthcare commercial intelligence?

What’s healthcare commercial intelligence?

Healthcare commercial intelligence is a new category of software that untangles the web of data on delivery systems, physicians, payors, patients, government organizations, and more to identify the people, opportunities, and organizations that are the best fit for a product or service.

Healthcare commercial intelligence answers important questions, such as:

Where will a treatment have the most impact?
How can I reach this contact?
Who are the early adopters for new treatments?
How should I price my drug?
Where are patients being referred?
Who are the major payors in this health system?

Why does healthcare commercial intelligence matter?

The healthcare sector represents nearly $4 trillion in annual spend and is growing about 6% annually. However, commercial success within the healthcare ecosystem is difficult to achieve.

The complex relationships between physicians, hospitals, providers, healthcare insurance companies, government regulators, and patients make it particularly difficult to develop and sell products into the healthcare ecosystem.

Companies can overcome the challenges of navigating complex care delivery organizations, a multi-payor system made up of public and private entities and non-standard organizational structures, with healthcare commercial intelligence.

How does healthcare commercial intelligence work?

Healthcare commercial intelligence combines data, analytics, and expertise from multiple datasets with advanced data science and artificial intelligence to create a holistic picture of the healthcare landscape.

This intelligence covers thousands of data sources and billions of data points:

First-party research, including 650,000 research calls and 3.7 million email outreaches a year.
Government and regulatory sources from over 20,000 federal, state, and municipal entities.
Data science that delivers proprietary intelligence on buyer intent, cost and quality analytics, market extrapolations, and more.
Unstructured public information from over 250,000 websites, journals, news articles, job postings, and other public sources.
Third-party data on billions of claims covering 330 million unique patients.

With this comprehensive and integrated view, users are able to map decision-making entities, quantify ROI for products, size total addressable markets, access contact data for buyers and decision-makers, and more. Healthcare commercial intelligence unlocks the market context and market contacts for every step of the healthcare commercialization process.

Who is healthcare commercial intelligence for?

Healthcare commercial intelligence enables any company selling into healthcare to bring their products to market faster and more efficiently.

These include healthcare-specific organizations like biopharma, medical device, and healthcare IT, to multi-vertical organizations like professional services, staffing, food service, waste management, and any other company supporting the healthcare supply chain. Even healthcare provider systems use healthcare commercial intelligence to develop their growth strategy.

What can I do with healthcare commercial intelligence?

Healthcare commercial intelligence enables you to:

Get a comprehensive view. See detailed intelligence on delivery organizations, providers, connected care facilities, payors, and more.
Map affiliations and connections. Use the proprietary Definitive ID to uncover relationships across healthcare organizations and providers to understand areas of influence.
Explore industry intelligence. Review new opportunities daily, such as Request for Proposals (“RFPs”), healthcare stakeholder intelligence with detailed contact information, and much more.
Find answers. Leverage cohesive data, analytics, and expertise so you can spend your time developing and executing your vision instead of hunting down data.
Work in a single platform. Combine comprehensive intelligence with analytical capabilities to uncover insights and make better decisions, all in one place.

Experience the difference

Definitive Healthcare combines high-quality intelligence from billions of data points, powerful analytics, an expert artificial intelligence engine, and powerful data science and technologies to empower analysis and unlock new ways to sell into the healthcare ecosystem.