By Alex Card
Getting a product to market is a lot like running a race: before you begin, you need to understand the landscape, the competition and the conditions you’re performing in. In the life sciences space, drug development is a marathon—maybe even an Ironman Triathlon—taking up to 10 years to bring a therapy from conception through clinical trials, into the hands of providers, and then ultimately to the patients who need them.
Coming out on top in a long-distance race is all about shaving seconds and minutes off your time in training. For biopharma companies, pre-launch planning is where critical days, weeks and months are gained or lost in the commercialization timeline. Now, with Passport Express, companies can quickly find answers to their biggest business questions, hit new personal records in the planning stage and reach the finish line ahead of the competition.
Passport Express, the newest addition to the Passport Analytics Suite, gives biopharma companies therapy-specific data, analytics and dashboards to help fast-track pre-launch planning so they can get to market faster and maximize revenue.
Built on technology acquired from Analytical Wizards, Passport Express makes it easy for marketing and brand teams to analyze a continually refreshed dataset and better understand treatment pathways, brand behavior and market share.
Let’s take a deeper look at some ways that Passport Express can help your team save time and resources as they plan for the perfect product launch.
The data you need most—integrated with the analytics you want
When you’re preparing for the long road to launch, it’s difficult to get both the data you need and the analytics necessary to make sense of them.
Passport Express delivers the most critical data from our healthcare commercial intelligence platform, tailored specifically for one of the more than 20 unique therapy areas (additional custom datasets available on request) and pre-loaded into an intuitive user environment. Plus, each dataset is integrated with powerful analytics built by experts with deep biopharma experience, so they understand the questions that you want answered.
This integration lets you skip one of the most frustrating parts of pre-launch planning: working with separate vendors to acquire data and analytics, then taking the time to load those data and ensure they play nicely with the analytical tools. With Passport Express, you’re off to a running start from day one, with everything in one proverbial box, dramatically reducing the time you need to deliver decision-shaping insights.
Depending on your therapy area, Passport Express comes with up to seven interactive dashboards that let you track critical metrics in record time:
- Market Dynamics gives you insight into high-level market conditions so you can make smarter launch plans
- Brand Dynamics empowers your pre- and post-launch strategies for clients’ brands with an overview of important brand-market factors
- Line of Therapy helps you understand your market position with useful therapy metrics
- Treatment Pathway delivers current patient behavior trends to inform your commercial plans
- Source of Business simplifies patient treatment dynamics with analytics on patient brand continued use, brand switching and more
- Persistency makes it easier to evaluate continuation of treatment patterns for your brand as well as the competition
- Compliance shows you levels of patient compliance for your brand and competitors
Equipped with these data and dashboards, you have a pre-packaged, one-stop shop for all the healthcare commercial intelligence you need—without spending the hours it would usually take to painstakingly assemble your datasets, analytical models or visualizations by hand.
Get to the finish line faster for your patients, partners and stakeholders
If you perform well enough in a race, you’ll take home a medal. If you shave enough time off the commercialization process, you’ll get your therapy into the hands of providers and their patients sooner—all while maximizing revenue and reducing operational costs.
Passport Express is built by data scientists and biopharma professionals with decades of industry experience; experts who understand the importance of getting to market as quickly as possible. They’re familiar with the questions you’re asking, the data you’re looking for and the markets you’re selling in—and Passport Express puts their knowledge right in your hands.
Passport Express is available in more than 20 therapy-specific editions, pre-loaded with the data you need to make smarter strategies faster in the unique “event” you’re competing in:
- Diabetes Mellitus, Type 2
- Non-Small Cell Lung Cancer
- Breast Neoplasms
- Multiple Sclerosis
- Migraine Disorders
- Prostatic Neoplasms
- Urinary Bladder Neoplasms
- Crohn’s Disease
- Alzheimer Disease
- Hypertension, Pulmonary
- Dermatitis, Atopic
- Colitis, Ulcerative
- Depressive Disorder, Major
- Multiple Myeloma
- Amyotrophic Lateral Sclerosis
- Pulmonary Atrial Hypertension
- Pulmonary Disease, Chronic Obstructive
- Arthritis Psoriatic
- Additional therapy areas available on request
Each version of Passport contains mission-critical data from our industry-leading commercial intelligence platform, including all-payor claims data strengthened by our healthcare reference data and affiliation insights. We’ve made these data easy to analyze with the dashboards mentioned above, as well as flexible visualization tools.
Need data for a different therapy area? Reach out to a Definitive Healthcare account executive and learn how we can custom-build a solution that propels you to success in whatever race you’re running.
Passport Express is designed to give you precisely which data you need to shorten the commercialization process, with no extraneous content or cumbersome integration processes.
If you’re looking for a more robust, customizable and data-agnostic commercial planning solution, check out the rest of the Passport Analytics Suite . And of course, you can start with Passport Express and then upgrade to the full Passport Analytics Suite at any time.
Definitive Healthcare offers a wide variety of healthcare commercial intelligence solutions to help you discover new opportunities for commercial success, wherever your company is in the product cycle. Want to learn more? Sign up for a demo today.