Healthcare Insights
Largest neonatal physician group practices
When planning your marketing efforts for a product, software, or service in the neonatal space, targeting physician groups can be a strategic move. Physician groups typically consolidate multiple physicians within a specialty, often centralizing purchasing decisions and creating opportunities for bulk sales and long-term partnerships.
Instead of a scattershot approach, focus your sales efforts on physician groups most likely to benefit from your offerings. This targeted approach not only saves you time but also increases your chances of success. For those looking to narrow down their target list, physician group size and specialty are two useful factors to consider. For instance, if one physician in a neonatal physician group can benefit from your offerings, other physicians within the group are likely to benefit as well. Thus, the larger the neonatal physician group, the greater the potential reach across locations and physicians.
How many neonatal physician group practices are there in the U.S.?
Our database has identified 33 active neonatal physician group practices in the U.S. However, it’s common for physician groups to have several different locations—this allows them to access more patients and remain competitive. Knowing this, the number of physician group practices does not reflect the number of neonatal practices in the United States.
Why target neonatal physician groups?
Targeting private practice doctors can often grant easier access to executives and decision-makers compared to hospitals or health systems. However, as the medical landscape shifts, many physicians are joining physician groups to take advantage of shared resources and benefits. Given this trend, physician groups should be a key target for your marketing efforts.
As for neonatal physician groups, they specialize in the care of newborns, often operating within hospital settings, including neonatal intensive care units (NICUs). Their ability to deliver high-quality services hinges on access to specialized equipment, technology, and extensive staff training. For companies looking to engage neonatal groups, addressing these critical needs is essential for improving patient outcomes and the overall quality of care in this vital sector.
Moreover, large neonatal physician groups with a greater number of physicians can present significant sales opportunities. Since neonatal care is often provided in neonatal units, this creates a valuable connection between these groups and hospitals, further expanding potential partnership avenues.
Rank | Neonatal physician group | State | Definitive ID | # of physicians | Explore dataset |
---|---|---|---|---|---|
1 | Pediatrix Medical Group | FL | 975490 | 3,088 | Explore |
2 | DeTar Healthcare System Physicians | TX | 1001650 | 265 | Explore |
3 | Kidz Medical Services Inc | FL | 650815 | 114 | Explore |
4 | Onsite Neonatal Partners Inc | NJ | 856811 | 68 | Explore |
5 | Pediatric Pathology Associates | UT | 732662 | 41 | Explore |
6 | Digestive Health Associates & DHA Endoscopy PC | MA | 737756 | 37 | Explore |
7 | Fetal Newborn Care Center | OH | 1048190 | 37 | Explore |
8 | Fairfax Neonatal Associates PC | VA | 716088 | 35 | Explore |
9 | Dupage Neonatology Associates | IL | 1012561 | 31 | Explore |
10 | Community Neonatal Associates | MD | 1027281 | 24 | Explore |
What is the largest neonatal physician group in the U.S.?
The neonatal physician group with the most physicians is Pediatrix Medical Group, with 3,088 physicians. They partner with hospitals, healthcare facilities, and health systems to offer their clinical services to women, infants, and children.
DeTar Healthcare System Physicians has the second-largest number of physicians, with 265 physicians. This health system has two acute care hospitals and a Level III neonatal intensive care unit.
Finally, Kidz Medical Services Inc. has the third-highest number of physicians, with 114 physicians. It is a private organization that is physician-owned and centralized in providing care for South Florida.
The more physicians that a neonatal group has, the more patients that they can serve. Thus, by targeting large neonatal physician groups, you have the opportunity to see your product, technology, or service contribute meaningfully to infant health and well-being.
Tips for targeting neonatal physician groups
To see the greatest success with your sales and marketing efforts, it’s crucial to focus on targeting your marketing to the needs of each neonatal physician group. Each practice will have a unique set of priorities and challenges, and your marketing should reflect this uniqueness. By observing the physician group’s data, such as claims, Medicare charges, and tech install information, you can gain insights into the physician group that you can then use to advance your outreach.
Knowing the physician group’s challenges is one thing, but in order to make your offering more appealing, you must frame your company’s product or service as a solution. To achieve this, avoid relying on a standard list of benefits in your marketing. Instead, take the time to personalize your messaging by aligning the advantages of your offerings with the specific challenges faced by the physician group. Identify their most pressing issues—whether it's improving patient outcomes, optimizing operations, or enhancing diagnostic capabilities—and clearly demonstrate how your product or service addresses those needs.
Learn more
Our Healthcare Insights are created with the use of intelligence from the Definitive Healthcare platform. To discover additional data and power a more intelligent sales strategy thanks to tailored marketing, start a free trial now to access the latest Medicare charges, claims, and affiliation insights for physicians and various healthcare facilities.