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Codifying the patient journey
A playbook for selling to healthcare providers has some of the same chapters you’d see in any B2B sales playbook. Total addressable market defined? Territories built? Check, and check. The similarities go on.

How a data provider can drive sales
When it comes to selling into hospitals and IDNs, access to demographic data just doesn’t cut it. A healthcare specific data provider arms you with not only the basics - executive contacts, phone numbers, and addresses but also clinical indicators…

Top healthcare sales and marketing trends
The best way to sell better in 2020 is to understand the key challenges of your target audience. If you sell to healthcare, that means you need insights into macro and micro trends.

Find patients for your oncology Tx
Do you have the market insights to connect your drugs, therapies, and medical devices to patients?
Not if your insights playbook doesn’t include accurate and current market insights.

Top Inpatient EHR System Vendors
More than 93 percent of U.S. hospitals report using an inpatient EHR system, according to Definitive Healthcare data. The widespread adoption of EHRs has been credited to the CMS Meaningful Use initiative, which was launched in 2011. Meaningful Use…