About the author
Nicole Witowski is a Senior Content Writer at Definitive Healthcare. She brings more than 10 years of experience writing about the healthcare industry. Her work has been cited in Becker’s, Fierce Healthcare, Healthcare Finance News, and more. Prior to joining Definitive Healthcare, she worked as a healthcare analyst at Clarivate and as an intelligence analyst at CB Insights, researching healthcare startups, market trends, and investment activity.
Outside of work, Nicole can usually be found reading fiction or sketching and painting around Chicago.
Recent posts by Nicole

Is 2025 the big year for pharma M&A — or just more of the same?
Written by Nicole Witowski 3 min read
Read more

How design in clinical spaces may influence health outcomes
Written by Nicole Witowski 5 min read
Read more

How MRD testing is improving cancer care and opening new opportunities in oncology
Written by Nicole Witowski 4 min read
Read more



Inside P&T committees: The key players in formulary decision-making
Written by Nicole Witowski 4 min read
Read more

Mental health finds a new home in urgent care centers
Written by Nicole Witowski 6 min read
Read more


Capturing medtech opportunities in the growing ASC market
Written by Nicole Witowski 5 min read
Read more

7 steps to building a winning medtech sales strategy
Written by Nicole Witowski 5 min read
Read more



Six potential side effects of the Medicare drug price negotiation program
Written by Nicole Witowski 5 min read
Read more



Pharma’s embrace of real-world data is shaping the future of drug development
Written by Nicole Witowski 5 min read
Read more




How pharma is reinventing its growth strategy through M&A
Written by Nicole Witowski 4 min read
Read more

Transforming healthcare with strategic market forecasting
Written by Nicole Witowski 4 min read
Read more


Elevate your medtech sales strategy with pre-call planning
Written by Nicole Witowski 5 min read
Read more

How drugmakers can prep for Medicare price talks under the IRA
Written by Nicole Witowski 4 min read
Read more

Leveraging NPI target lists for strategic advertisement placements in pharmaceutical marketing
Written by Nicole Witowski 2 min read
Read more

The pivotal role of healthcare IDNs and ACOs in purchasing & population health
Written by Nicole Witowski 4 min read
Read more
