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Sales and marketers across the board agree that COVID-19 demanded swift responsive action from their teams. But those selling to healthcare providers navigate a specific hurdle capturing and holding the attention of buyers that urgently focused on an all-consuming crisis.
Originally aired on June 4th, 2020, tune in for the replay as Definitive Healthcare hosts a panel to share some responses to the crisis. Join Mark Erwich, VP Marketing at Imprivata, Samson Magid, Co-Founder and Chief Business Development at HealthSnap, and Jon Trombly, Senior District Manager, Cardiology at Medtronic as we capture some of their approaches to responding to COVID virtually in real-time, re-architecting messaging platforms in record time, and examining potentially permanent adjustments that COVID-19 might just inspire in the long-term.
With nearly 20 years of experience in the medical device space, Jon is a proven leader with a track record of building and leading an engaged high performance sales team to deliver superior results. He possesses a unique expertise in product launch and market development. Jon has previously held positions at Boston Scientific as well as ADP. He received his degree in Marketing from Bentley University. You can find Jon on LinkedIn.
Mark Erwich is an innovative and internationally experienced Senior Marketing Executive with more than 30 years of success across the healthcare IT industries. Leveraging extensive experience leading marketing strategies, he has a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. His broad areas of expertise include brand positioning, go-to-market-strategy, account-based marketing, product marketing, marketing automation, customer marketing, and demand generation.
Throughout his executive career, Mr. Erwich has held leadership positions at Imprivata, Nuance, and Apple. As VP Marketing of healthcare IT security company Imprivata since 2014, he has built the pipeline for the sales organization while delivering notable ROI, helped lead the company through an IPO and rebranding.
Mark holds BBA and MBA degrees in Business and Marketing from Delta University in The Netherlands. You can find Mark on Twitter.
Samson graduated from the University of Miami in 2014 Summa Cum Laude with a Bachelor of Science degree in Exercise Physiology. He then received a Master of Science degree in Nutrition and Human Performance at the University of Miami in 2015, where he earned the award for Outstanding Master’s Student. Samson managed the Guardrails Prevention Initiative as an undergraduate and graduate student, playing a key role in the execution of various pilot studies and clinical operations that led to the formation of HealthSnap. As Co-Founder and Chief Business Development Officer, Samson currently leads HealthSnap’s operations, sales, and strategic partnerships. You can find Samson on LinkedIn.
Allison Snow is a B2B marketing and customer insights expert, having served in leadership, sales enablement, and revenue marketing roles as a practitioner, industry analyst, and consultant. She has held senior positions with technology firms of various sizes, from a billion-dollar global IT consultancy to private-equity-backed software companies.
As the Vice President, Go-To-Customer Marketing at Definitive Healthcare, Allison’s role is to accelerate metrics that capture high-priority and revenue-relevant organizational KPIs like new business acquisition, customer engagement, referral cultivation, cross-sell, up-sell, renewals, and advocacy.
Prior to Definitive, Allison spent 4 years as a senior analyst at Forrester Research, advising B2B and B2B2C clients on how to use advanced analytics to identify trends and patterns in data and apply them to differentiated customer experiences and demonstrable revenue growth.
In addition to her work at Definitive Healthcare, Allison is an advisory Board member at MOCCA (Marketing Operations Cross-Company Alliance), the leading professional association dedicated to operational excellence in marketing. You can find Allison on LinkedIn and Twitter.
Definitive Healthcare is the number one healthcare data and analytics platform, delivering information on every care provider in the U.S. Based on 3 billion+ medical and Rx claims, the platform empowers users to analyze referral patterns, financial metrics, clinical data, HCAHPs scores, and other data on hospitals, physicians, medical groups, IDNs, surgery centers, long-term care facilities, and others. Request a free trial to explore the platform.