About the author
Nicole Witowski is a Senior Content Writer at Definitive Healthcare. She brings more than 10 years of experience writing about the healthcare industry. Her work has been cited in Becker’s, Fierce Healthcare, Healthcare Finance News, and more. Prior to joining Definitive Healthcare, she worked as a healthcare analyst at Clarivate and as an intelligence analyst at CB Insights, researching healthcare startups, market trends, and investment activity.
Outside of work, Nicole can usually be found reading fiction or sketching and painting around Chicago.
Recent posts by Nicole

Is 2025 the big year for pharma M&A — or just more of the same?
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How design in clinical spaces may influence health outcomes
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How MRD testing is improving cancer care and opening new opportunities in oncology
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Inside P&T committees: The key players in formulary decision-making
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Mental health finds a new home in urgent care centers
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Capturing medtech opportunities in the growing ASC market
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7 steps to building a winning medtech sales strategy
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Six potential side effects of the Medicare drug price negotiation program
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Pharma’s embrace of real-world data is shaping the future of drug development
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How pharma is reinventing its growth strategy through M&A
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Transforming healthcare with strategic market forecasting
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Elevate your medtech sales strategy with pre-call planning
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How drugmakers can prep for Medicare price talks under the IRA
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Leveraging NPI target lists for strategic advertisement placements in pharmaceutical marketing
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The pivotal role of healthcare IDNs and ACOs in purchasing & population health
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How healthcare mergers and acquisitions affect EHR interoperability
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How to recruit patients for clinical trials in 3 steps
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Unlocking therapeutic frontiers with psychedelic medicine
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What the future holds for hospital mergers and acquisitions
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Are independent physician groups viable in the long run?
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Big retailers are staking their futures on healthcare
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Top health system mergers, acquisitions, and affiliations
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How to leverage technology, reference, and affiliation data in your 2024 sales and marketing strategy
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How healthcare provider organizations are planning for tomorrow
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How healthcare companies can thrive during a downturn
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Unlock new intelligence with the expanded Atlas All-Payor Claims Dataset
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What is femtech? A look at the tech for women’s health
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Breaking down Kaiser’s cross-market deal with Geisinger Health
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mRNA vaccines: The next wave of innovation in medicine
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The power of digital opinion leaders comes to Monocl ExpertInsight
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The road to “Prime” status: How we’re achieving top ESG scores
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Healthcare has a staffing problem. So why are hospitals cutting jobs?
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To err is human: Understanding risk management in healthcare
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Your app will see you now: How digital therapeutics are poised to change healthcare
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The digital health reset: Where does digital health go from here?
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