About the author
Ethan Popowitz is a Senior Content Writer at Definitive Healthcare. He writes data-driven articles about telehealth, AI, the healthcare staffing shortage, and everything in between. His reports have been featured in Forbes, the Wall Street Journal, CBS, NBC, Becker’s Hospital Review, and more.
When he’s not writing, Ethan hikes the exotic wilds of Upstate New York, enjoys a good ham, egg, and cheese on an everything bagel, and plays with his dog. He is also an avid Dungeons & Dragons player and occasionally plays the didgeridoo.
Recent posts by Ethan P.




The 6 most common data searches by payors, underwriters, and actuaries
Written by Ethan Popowitz 6 min read
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Adapting your medtech sales playbook for a value-driven market
Written by Ethan Popowitz 5 min read
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Tips for your 2025 medical device omnichannel marketing strategy
Written by Ethan Popowitz 6 min read
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Segmenting markets and accounts for your medical device
Written by Ethan Popowitz 6 min read
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Top healthcare trends of 2025: Healthcare prices continue to rise
Written by Ethan Popowitz 8 min read
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Top healthcare trends of 2025: AI will continue to be a transformative force in healthcare
Written by Ethan Popowitz 7 min read
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Identifying the key opinion leaders in gastroenterology
Written by Ethan Popowitz 4 min read
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How we’re helping providers solve their biggest healthcare problems
Written by Ethan Popowitz 6 min read
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5 consumer personas to enhance your next healthcare marketing campaign
Written by Ethan Popowitz 8 min read
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Unlock your service line’s potential with a data-driven marketing plan
Written by Ethan Popowitz 5 min read
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3 ways MSO and IPA data can help you navigate the physician group market
Written by Ethan Popowitz 5 min read
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The $25 minimum wage for healthcare workers: Boon or burden?
Written by Ethan Popowitz 4 min read
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