Attain peak revenue and profit
Passport Promotional Analytics helps life science organizations understand customer preferences, target high-value healthcare providers and identify the most engaging tactics and channels. By integrating data from virtually any internal or external source, Passport Promotional Analytics delivers the healthcare commercial intelligence that sales and marketing teams need to inform their decision-making.
Understand your market with analytics on-demand
Passport Promotional Analytics helps you see into key sales and marketing metrics:
Allocate your promotional budget more effectively by analyzing historical campaign performance. Scenario planning tools identify where to add or remove investment and help you develop the right mix of tactics to achieve your sales objectives.
Drive better engagement by using predictive algorithms that suggest the next best action for your marketing and sales activities. Tailor the timing and method to your outreach to break through the noise and maximize impact.
Improve your messaging relevancy by micro-segmenting your target market on need, behavior and preference. Combine data from market research, your promotional history and past sales–or any other source—to inform segmentation strategy.
Measure the ROI of your marketing activity by designing and then testing campaigns before they launch. Continually increase your ROI by improving execution throughout the duration of your campaign.
Maximize promotional impact
With Passport Promotional Analytics, you can:
End-to-end commercialization solutions
Passport Promotional Analytics provides even greater value when integrated with other data products to create comprehensive, user-specific solutions: