Healthcare data: your secret weapon for market expansion, market segmentation, and go-to-market success

About the webinar

In the rapidly evolving healthcare landscape, staying ahead is not just an advantage—it’s a necessity. In Part 1 of our two-part webinar series, we’ll share how the power of healthcare data can transform your go-to-market strategy.

In this session we will:

  • Discover hidden markets: Utilize powerful data analytics to identify new customer segments and untapped opportunities for growth.
  • Size your total addressable market (TAM): Gain accurate market insights to optimize your resource allocation and focus on the most promising opportunities.
  • Craft a winning market segmentation strategy: Divide your target audience into distinct groups based on shared characteristics and needs, allowing for targeted messaging and personalized marketing.

Don’t miss this opportunity to turn healthcare data into your competitive advantage!

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Our speaker

Kevin Dubuc Senior Product Marketing Manager

Kevin Dubuc

Senior Product Marketing Manager

Kevin Dubuc is a senior product marketing manager at Definitive Healthcare. Prior to Definitive Healthcare, he worked for Cardinal Health where he spent four years managing many of the largest medical supply brands in the United States.

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