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Developing an effective marketing strategy for your medical device launch

Strategizing your marketing plan for your medical device launch requires careful planning and data-driven strategic considerations for marketing teams to create a thorough and winning go-to-market strategy. In this webinar we’ll discuss the importance of cross-functional alignment (especially with sales!) and go through tangible steps for successfully marketing your medical device to your target audience, including: 

  • Understanding the competitive landscape and what to do with that information
  • Identifying & segmenting target markets & key personas
  • Messaging and positioning
  • Web & digital strategy


Presenter Bio

Ashley Volling

Ashley Volling, Senior Product Marketing Manager

Ashley Volling is a Senior Product Marketing Manager for Medical Devices at Definitive Healthcare. With a decade of experience in marketing in the life sciences, she specializes in marketing plan development,, go-to-market strategy, and other commercial strategic initiatives. She has previously held positions at ICU Medical and Hospira, a Pfizer company.



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