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Developing an effective marketing strategy for your medical device launch

About the webinar

Strategizing your marketing plan for your medical device launch requires careful planning and data-driven strategic considerations for marketing teams to create a thorough and winning go-to-market strategy. We’re excited to discuss the importance of cross-functional alignment (especially with sales!) and go through the steps for successfully marketing your medical device to your target audience.

In this session we will:

  • Cover how to map the competitive landscape and what to do with that information
  • Identify and segment target markets and key personas
  • Share best practices for messaging and positioning
  • Provide tips for developing a competitive web and digital strategy

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Our speaker

Ashley Volling Senior Product Marketing Manager

Ashley Volling

Senior Product Marketing Manager

Ashley Volling is a Senior Product Marketing Manager for Medical Devices at Definitive Healthcare. With a decade of experience in marketing in the life sciences, she specializes in marketing plan development„ go-to-market strategy, and other commercial strategic initiatives. She has previously held positions at ICU Medical and Hospira, a Pfizer company.

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