Developing an effective marketing strategy for your medical device launch
About the webinar
Strategizing your marketing plan for your medical device launch requires careful planning and data-driven strategic considerations for marketing teams to create a thorough and winning go-to-market strategy. We’re excited to discuss the importance of cross-functional alignment (especially with sales!) and go through the steps for successfully marketing your medical device to your target audience.
In this session we will:
- Cover how to map the competitive landscape and what to do with that information
- Identify and segment target markets and key personas
- Share best practices for messaging and positioning
- Provide tips for developing a competitive web and digital strategy
Ashley VollingSenior Product Marketing Manager
Ashley Volling is a Senior Product Marketing Manager for Medical Devices at Definitive Healthcare. With a decade of experience in marketing in the life sciences, she specializes in marketing plan development„ go-to-market strategy, and other commercial strategic initiatives. She has previously held positions at ICU Medical and Hospira, a Pfizer company.