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Webinar: Launching your medical device: Sales strategy development

Whether this is your organization’s first medical device, or you’re part of an experienced launch team, bringing a product to market requires careful planning and data-driven, strategic considerations for sales teams. In this webinar you’ll discover step by step best practices for launching new med-tech, including:

  • Identifying and segmenting target markets

  • Determining the best sales team structure for selling a new device

  • Building out your sales process

  • Aligning cross-functional teams


About the speaker

Mike Soucey, Team Lead, Medical Device

Mike Soucey is a Sales Team Lead for Medical Devices at Definitive Healthcare. With nearly 5 years of experience, he specializes in helping medical devices companies use data and analytics to solve complex challenges in their sales and marketing strategies.


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