Webinar: Launching your medical device: Sales strategy development

Whether this is your organization’s first medical device, or you’re part of an experienced launch team, bringing a product to market requires careful planning and data-driven, strategic considerations for sales teams. In this webinar you’ll discover step by step best practices for launching new med-tech, including:

• Identifying and segmenting target markets

• Determining the best sales team structure for selling a new device

• Building out your sales process

• Aligning cross-functional teams

About the speaker

Mike Soucey, Team Lead, Medical Device

Mike Soucey is a Sales Team Lead for Medical Devices at Definitive Healthcare. With nearly 5 years of experience, he specializes in helping medical devices companies use data and analytics to solve complex challenges in their sales and marketing strategies.