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Webinar: Launching your medical device: Sales strategy development
Whether this is your organization’s first medical device, or you’re part of an experienced launch team, bringing a product to market requires careful planning and data-driven, strategic considerations for sales teams. In this webinar you’ll discover step by step best practices for launching new med-tech, including:
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Identifying and segmenting target markets
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Determining the best sales team structure for selling a new device
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Building out your sales process
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Aligning cross-functional teams
About the speaker
Mike Soucey, Team Lead, Medical Device
Mike Soucey is a Sales Team Lead for Medical Devices at Definitive Healthcare. With nearly 5 years of experience, he specializes in helping medical devices companies use data and analytics to solve complex challenges in their sales and marketing strategies.