webinar

Tips for creating the best market access and reimbursement strategy for your medical device

About the webinar

Launching a new medical device requires careful development of your market access and reimbursement strategy. This process can take between five and seven years, so it’s important to have this strategy locked in before FDA submission. Knowing how critical this process is to achieving success, we’re hosting a webinar to talk through everything market access and HEOR in medical device companies. Mary Nojeim, Senior Data Analysis Manager of Definitive Healthcare and Robert Bargenquast, Head of U.S. Market Access Strategy and Reimbursement at Carl Zeiss Meditech Inc., share the important actions you should consider when preparing for a new launch.

In this session we will:

  • Cover best practices for initial, early-stage market access assessment
  • Explore the best tools market access professionals should use on a regular basis for strategy assessments
  • Establish the right timeline for your market access strategy
  • Reveal how to engage targets and define your markets based on market saturation and competitors

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Our speakers

Mary Nojeim Data Analytics Manager, Definitive Healthcare

Mary Nojeim

Data Analytics Manager, Definitive Healthcare
Robert Bargenquast Head of U.S. Market Access Strategy and Reimbursement, Carl Zeiss Meditec Inc.

Robert Bargenquast

Head of U.S. Market Access Strategy and Reimbursement, Carl Zeiss Meditec Inc.
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