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7 tips to optimize your sales and marketing campaigns

About the webinar

Reaching your marketing and sales goals is becoming more complicated year after year. In this 30-minute webinar, we’ll explore seven ways you can optimize marketing and sales performance so you can make the most out of your campaigns, expand market share, and generate more revenue.

In this session we will:

  • Discuss how to refine target audiences and messaging
  • Share email best practices
  • Cover how to utilize LinkedIn Advertising and Matched Audiences
  • Dig in to retargeting and nurture campaigns
  • And more!

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Our speakers

Kady Chochrek Senior Campaign Manager

Kady Chochrek

Senior Campaign Manager

Kady has over 10 years in Marketing with expertise in demand generation, marketing automation, web development, graphic design and user experience. She is currently a Senior Campaign Manager at Definitive Healthcare responsible for demand generation for various healthcare markets.

Kevin Dubuc Senior Manager, Product Marketing

Kevin Dubuc

Senior Manager, Product Marketing

Kevin Dubuc is a Senior Product Marketing Manager at Definitive Healthcare. Prior to Definitive Healthcare he worked for Cardinal Health where he spent four years managing many of the largest medical supply brands in the United States.

Read the webinar transcript

Kady Chochrek:
All right. It’s 1:00, so let’s get started. We have a lot to get through today. Hello, everyone. Thank you all for joining us today. We are here to discuss seven tips to optimize your sales and marketing campaigns. Exciting stuff, so let’s get into it.
All right, some quick housekeeping items to get out of the way here. If you have any questions along the way, please type them into the Q&A box. We’ll get to as many questions as we can today, but if we’re not able to get to your question, we’ll make sure to follow up with you after the webinar, so not to worry.
Next, all of the lines are muted, so again, please type any questions into that Q&A box at the bottom of your screen.
And finally, yes, this session will be recorded and we’ll send you the recording link as soon as it’s ready, which usually takes about one to two days. So keep a lookout in your inbox for that.
Okay, great. Let’s keep it moving.
All right, again, so thank you all for joining Kevin and I today. My name is Kady Chochrek, and I am a senior campaign manager here at Definitive Healthcare. I’ve been in the marketing world for over 10 years. I won’t say how long over but over 10. And I also have a background in web development and graphic design. And here with me, I have my partner in crime, Kevin, who I’ll let introduce himself.

Kevin Dubuc:
Thanks, Kady. Hi, everybody. My name is Kevin Dubuc. I’m a senior product marketing manager here at Definitive Healthcare. [inaudible 00:01:26] and financial services and higher education, I found my way into healthcare back in 2017. And before joining Definitive Healthcare, I worked for almost five years at Cardinal Health selling medical supplies.

Kady Chochrek:
Thanks Kevin.
And just for anyone out there who does not know what we do here at Definitive Healthcare, like we just mentioned, Kevin and I both work here, and we’re sponsoring today’s webinar. So glad to have you. We are a healthcare commercial intelligence company. So we’re helping our clients leverage healthcare data in their business strategies and executions, and if you want to learn more about Definitive Healthcare, you can visit our website.
All right, here’s a quick look at today’s agenda. We’ll go over these seven tips to optimize your campaigns along with some practical examples, and then we’ll hopefully have some time to answer any questions you may have. So please remember to pop those in the Q&A box at any time during the presentation.
Okay. 2023 has been a bit challenging for businesses so far with uncertainties in regards to budgets and also the workforce shifts that we’ve been seeing, it’s safe to say that many of us are needing to do more with less resources. That’s why it’s so important to optimize what we do have. So let’s get the most out of our resources. We have to meet and hopefully exceed our 2023 goals.
Sure, many of you can relate to this cartoon. We need to work with what we’ve got, even if maybe our budgets are a little bit less than we would like.
Okay, so how can we optimize what we have? Let’s get started. Tip number one, refining target audiences and messaging.

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