Software and IT companies use healthcare commercial intelligence from Definitive Healthcare to segment the market, target and engage prospective customers, and increase their market share. As healthcare technology trends constantly evolve, staying up-to-date on changes in technology implementation at hospitals, health systems, and other care facilities can help tech organizations operate more effectively and seize new opportunities as they arise.
Wondering how other software and IT companies are leveraging our platform? Keep reading for a list of the six most common data searches by technology companies.
1. Technology in use by location
This search yields current vendor market share by region based on inferred and confirmed technology installations (inferred installations are assigned a signal strength score to indicate our degree of confidence in the prediction). Software and IT users leverage this search when assessing market share or conducting a benchmark of competitor strongholds. This data-driven competitive analysis allows users to identify opportunities to expand their footprints in the healthcare market.
2. Technology budgets
Users can use our platform to identify provider facilities by operating IT budgets. This search makes it easier to pinpoint targets who have the budget available to pursue IT upgrades and/or related expenses. Many users filter this search further by financial year end dates to stay on top of current and upcoming financial cycles.
3. Hospital executives
In a rapidly consolidating market, technology vendors need up-to-date contact information to engage with the right hospital executives. The hospital executive search allows users to run a report on facility executives with titles related to technology and IT, such as chief information officer and chief technology officer, among others.
This search yields the most appropriate contacts at facilities for outreach via email and phone. Users often combine this data with hospital data such as facility type, number of staffed beds, revenue, and affiliations data to better refine their market segmentation.
4. Tech vendors by quality measures
Quality measures allow users to identify hospitals struggling in quality areas that could be addressed through a vendor’s solution. By filtering facilities by quality performance metrics, including HCAHPS, HAC scores, and more, users can strengthen their targeting and messaging for provider prospects.
A popular version of this search involves filtering for hospitals that received poor HCAHPS scores related to patient communication. For instance, a user might search for a hospital that scored in the bottom 10th percentile for “their doctor ‘always’ communicated well.” From there, they can identify hospitals that are struggling the most, as well as the most relevant IT contacts to reach out to.
5. Data breaches
Adding the “Data Breach” criteria to a search yields facilities that have experienced a data breach. These facilities may be in need of technology solutions to safeguard their IT operations. Alternatively, they may be searching for a more secure alternative to the products in use during the data breach.
6. Diagnoses by tech
This combination of searches allows users to identify the top locations submitting claims for diagnostic technology. A great example of a client profile that would employ this search is a technology company that produces diagnostic technology.
In this case, the user could conduct a search to identify physicians who submitted claims for specific diagnoses, identify diseases by location relevant to the solution they are offering, and then search for the claims by diagnosis code. This gives the user layers of information to fine-tune their outreach to the most appropriate physicians and locations that could most benefit from their solution.
Interested in overhauling your approach to selling technology to hospitals and IDNs? See how our healthcare commercial intelligence can elevate your sales and marketing strategy—and try out these powerful search functions for yourself—by signing up for a free trial of the Definitive Healthcare platform today.