Sharpen your marketing strategy
Brand leaders count on Definitive Healthcare to stay ahead of market shifts and make faster, smarter decisions. With the Definitive Healthcare Solution for Marketing & Brand Strategy, biopharma teams can surface the right opportunities, speed up launches, and grow market share, so more patients get access to the therapies they need.
We get our clients to real results
See where your brand can grow. Our data gives you a clear, brand- and market-level view of the therapy areas you’re focused on now, and where to go next. Stay sharp, move faster, and make every decision count. We help you:
Size patient populations
Use any combination of diagnosis, treatment, and prescription claims data to identify treatment-ready patients to inform initial conversations and outreach to key potential partners.
Understand the competition
Gain detailed intelligence on competitive market share by brand and patient treatment pathways so you can develop targeted takedown strategies.
Expand your brand
Gain a holistic view into the healthcare delivery market and scientific activity for virtually any therapy area to identify opportunities to expand your brand.
Get a clear view of the market
The Definitive Healthcare Solution for Marketing & Brand Strategy combines real-world, reference, and affiliation data with powerful analytics to give brand strategy leaders clear healthcare insights. Your team can quickly assess new opportunities, stay ahead of market shifts, and keep the development pipeline full. Our solution includes:
View Product Suite
Access a wide range of products for a holistic view of the healthcare market so you can identify the best opportunities.
Atlas All-Payor Claims
Leverage billions of all-payor claims for insight into diagnosis and procedure activity.
Atlas Prescription Claims
Access billions of distinct prescription claims to better understand the prescribing behaviors of the providers treating your patients.
Advanced Analytics
Gain deeper insights with healthcare data reports, custom engagements, promotional analytics, and more with our strategic solutions team.
Essential resources
These guides can help you move smarter
Get to FDA approval faster
See how a pharma company used Planning & Performance to accelerate patient enrollment in clinical trials.
Create successful go-to-market strategies
Discover how a pharma company found the right rare-disease patients to guide launch planning.
Read our AI in healthcare study
Learn how 130+ healthcare providers use AI/ML to improve patient care.
Optimize your pre-launch activities to drive more sales
Explore key challenges in the biopharma industry and the three ways organizations can address them.
Benefits for brand strategy teams
The Definitive Healthcare Solution for Marketing & Brand Strategy helps you:
Identify the best opportunities
Use intelligence on the total addressable market, competitor activity, patient treatment pathways, and more to find the best investment opportunities.
Get to market faster
Prepare for changes in the market and react on the fly with on-demand analytics and healthcare commercial intelligence updated in near real-time.
Sell more effectively
Use real-world claims, reference, and affiliation data to tailor your approach and identify the best organizations and providers who can prescribe your product.
Every insight backed by real data
Only Definitive Healthcare can offer:
A view of the entire healthcare market
Use real-world claims, reference, and affiliation data to get a holistic view across the healthcare ecosystem and assess new opportunities.
Intelligence at your fingertips
Say goodbye to static cuts of data and make decisions in minutes with ready-to-use, continually updated intelligence available from your desktop or mobile device.
Iterative analytics on-demand
Explore, analyze, cut, and report data on-demand—all from a single, secure source of truth.