Top 20 medical specialties with highest propensity to prescribe branded drugs
Physicians and healthcare providers have ever-increasing options for medications to recommend to their patients.
For biopharma companies looking to maximize the potential return on investment for a new drug, insight into provider prescription activity is key. With this intelligence, a biopharma company can identify and engage with the physicians most likely to prescribe their medication to patients.
How can provider prescribing activity be measured and tracked?
To help understand a provider’s prescribing behavior, Definitive Healthcare developed a “Propensity to Prescribe Brand Name Drugs” dashboard.
For each physician, the percent of historical prescriptions written for brand name drugs is calculated and compared to all other physicians in their specialty. Higher scores reflect a provider’s tendency to prescribe brand name drugs for their patients instead of generics in comparison to their peers.
Using PhysicianView, we analyzed over 295,000 healthcare providers that had either a “high” or “very high” propensity to prescribe brand name drugs.
The following are the top primary specialties of providers with the highest likelihood to select a branded versus generic medication.
Number of physician specialists by highest propensity to prescribe branded drugs
|Rank||Primary specialty||Number of providers||Explore dataset|
|5||Obstetrics & Gynecology||16,678||Explore|
|7||Cardiology - Cardiologist||9,882||Explore|
|8||Surgery - Orthopedic Surgery||9,956||Explore|
|13||Surgery - General Surgery||7,201||Explore|
|19||Oncology - Hematology/Oncology||4,294||Explore|
Which provider specialties have the highest likelihood to prescribe branded medications?
Family medicine and internal medicine top the list with over 88,000 of these physicians having the highest propensity to prescribe branded drugs. Pediatric medicine, emergency medicine and obstetrics and gynecology round out the top five primary specialties on the list.
Healthcare Insights are developed with data from the Definitive Healthcare platform. Want even more insights? Start a free trial now and get access to the highest quality healthcare commercial intelligence on hospitals, physicians and other healthcare providers.