Top 20 medical specialties with highest propensity to prescribe branded drugs

Physicians and healthcare providers have ever-increasing options for medications to recommend to their patients.

For biopharma companies looking to maximize the potential return on investment for a new drug, insight into provider prescription activity is key. With this intelligence, a biopharma company can identify and engage with the physicians most likely to prescribe their medication to patients.

How can provider prescribing activity be measured and tracked?

To help understand a provider’s prescribing behavior, Definitive Healthcare developed a “Propensity to Prescribe Brand Name Drugs” dashboard.

For each physician, the percent of historical prescriptions written for brand name drugs is calculated and compared to all other physicians in their specialty. Higher scores reflect a provider’s tendency to prescribe brand name drugs for their patients instead of generics in comparison to their peers.

Using PhysicianView, we analyzed over 295,000 healthcare providers that had either a “high” or “very high” propensity to prescribe brand name drugs.

The following are the top primary specialties of providers with the highest likelihood to select a branded versus generic medication.