PRM software is a centralized platform that enables administrators, physician liaisons, and other business development team members to build profiles for practices and providers, track engagement efforts, record field intelligence, and monitor issues.
PRM software is useful in evaluating referrals, as it allows the business development team to find the key referral sources and evaluate the strength of the relationships over time. The software can deduce where first-time referrals come from or what percentage originates from outreach.
Some other functions that PRM software can help with include:
- Reducing patient leakage
- Increasing physician satisfaction
- Determining patient or payor mix
- Finding shared patient connections
- Indicating barriers to patient access