Healthcare Insights

Most common healthcare CRMs by total installations

Customer relationship management (CRM) tools are a type of software solution that allow businesses and other organizations to organize, manage, and build relationships with their clients. Healthcare providers can integrate these solutions within their electronic health record (EHR) systems to manage patient communications, track remote patient monitoring data, and improve overall care quality.

According to Definitive Healthcare’s Hospitals & IDNs database, a total of 5,626 hospitals report using a healthcare CRM within their facility. Here, we’ve compiled a list of the top 20 healthcare CRMs by total number of installations.

What is the most common healthcare CRM?

With 1,852 total installations as of early 2020, Epic Systems Corporation’s Customer Relationship Management and Call Management tool is the most widely used healthcare CRM. Epic is most known for manufacturing a proprietary EHR system. It’s not surprising, then, that the company might also develop a leading CRM solution that could easily integrate with their EHR systems.

SalesforceIQ from Salesforce—a global leader in CRM software development—is the second most common healthcare CRM, with 208 installations reported. Microsoft Corporation appears twice on this list with their Dynamics GP and their Dynamics CRM products ranking 3rd and 7th on this list, respectively.

A significant number of hospitals use a self-developed proprietary CRM software within their EHR systems. As of early 2020, a total of 123 hospitals reported using a proprietary healthcare CRM. Developing a proprietary CRM software helps to promote interoperability across all hospital technology solutions, and ensures that the software will communicate and integrate effectively with other hospital systems.

Top 20 healthcare CRMs by total installations

Definitive's Healthcare Insights are developed with data from the Definitive Healthcare platform. Want even more insights? Start a Free Trial now and get access to the highest quality data and intelligence on hospitals, physicians, and other healthcare providers.

Rank Vendor Product Name Total Number of Installations Explore This Dataset
1 Epic Systems Corporation Customer Relationship Management/Call Management 1,852 Explore This Profile
2 Salesforce SalesforceIQ 208 Explore This Profile
3 Microsoft Corporation Dynamics GP 194 Explore This Profile
4 Proprietary Software Self-developed 123 Explore This Profile
5 Healthgrades Influence health/predict 60 Explore This Profile
6 Optum N/A 40 Explore This Profile
7 Microsoft Corporation Dynamics CRM 34 Explore This Profile
8 Evariant HCRM 32 Explore This Profile
9 Oracle Siebel 24 Explore This Profile
10 Playmaker N/A 22 Explore This Profile
11 Epicor Software Corporation Prophet 21 20 Explore This Profile
12 Marketware N/A 13 Explore This Profile
13 Press Ganey Associates N/A 10 Explore This Profile
14 Welltok N/A 10 Explore This Profile
15 Infor Infor CRM 9 Explore This Profile
16 Ivanti GoldMine 9 Explore This Profile
17 SAP C/4HANA 8 Explore This Profile
18 Blackbaud Inc N/A 6 Explore This Profile
19 Oracle NetSuite 6 Explore This Profile
20 Zoho Corporation N/A 6 Explore This Profile


Fig 1 CRM installation data is aggregated from the Technology Insights (LOGIC) search on Definitive Healthcare’s Hospitals & IDNs database. Installation data is proprietary Definitive Healthcare data and is updated on a continuous basis. Data accurate as of May 2020.

Explore our data