Most common healthcare CRMs by total installations

Customer relationship management (CRM) tools are a type of software solution that allow businesses and other organizations to organize, manage, and build relationships with their clients. Healthcare providers can integrate these solutions within their electronic health record (EHR) systems to manage patient communications, track remote patient monitoring data, and improve overall care quality.

According to Definitive Healthcare’s Hospitals & IDNs database, a total of 5,626 hospitals report using a healthcare CRM within their facility. Here, we’ve compiled a list of the top 20 healthcare CRMs by total number of installations.

What is the most common healthcare CRM?

With 1,852 total installations as of early 2020, Epic Systems Corporation’s Customer Relationship Management and Call Management tool is the most widely used healthcare CRM. Epic is most known for manufacturing a proprietary EHR system. It’s not surprising, then, that the company might also develop a leading CRM solution that could easily integrate with their EHR systems.

SalesforceIQ from Salesforce—a global leader in CRM software development—is the second most common healthcare CRM, with 208 installations reported. Microsoft Corporation appears twice on this list with their Dynamics GP and their Dynamics CRM products ranking 3rd and 7th on this list, respectively.

A significant number of hospitals use a self-developed proprietary CRM software within their EHR systems. As of early 2020, a total of 123 hospitals reported using a proprietary healthcare CRM. Developing a proprietary CRM software helps to promote interoperability across all hospital technology solutions, and ensures that the software will communicate and integrate effectively with other hospital systems.