Top IDNs by CBSA Region

Core-Based Statistical Areas (CBSAs) are one way for healthcare suppliers and providers to gather and analyze market data. Introduced in 2003, each CBSA incorporates a metropolitan or micropolitan area with a population of 10,000 people or more. Because they are more specific than other geographic measures like state or region, CBSAs can be leveraged by businesses selling into the healthcare industry to provide useful insights for suppliers and manufacturers.

Medical device suppliers, for example, can evaluate diagnosis and procedure analytics in various CBSAs to determine where demand is highest for a given product. Staffing firms can assess provider density in a given CBSA to improve placement rates. Technology and electronic health record (EHR) vendors can visualize technology usage and implementation by CBSA to determine new sales opportunities.

Providers, regulatory agencies like the Centers for Medicare and Medicaid Services (CMS), and payors can also utilize CBSA data to address population health issues and maintain control over the spread of disease. There are innumerable ways to analyze and employ data on the entire healthcare market using CBSAs.

The following table lists the top three largest IDNs by net patient revenue operating in each of the top 30 CBSAs.