Definitive Healthcare For Medical Device: Get Inspired By Peer and Competitor Use Cases


When it comes to the commercial success of your devices, identifying and influencing the physicians and health care settings that treat your target patient populations is critical.

But what real-world data insights are other medical device firms using to maximize commercial success?

During this webinar, we shared real-world examples of how your peers and competitors have benefited from:

• Patient journey data, like procedure history and referral patterns

• Physician profiles, including up-to-date diagnoses, procedures, and affiliations

• Diagnosis and treatment claims data to find physicians who see high volumes of targeted patients

Watch this webinar to see how medical device companies find more efficient paths to market, generate insights that power growth, and inform sales and brand tactics when Definitive Healthcare’s datasets are combined.


About the Presenters

Alex Fletcher.jpg


Alex Fletcher

Strategic Account Executive @Definitive Healthcare

Alex Fletcher is a key account executive at Definitive Healthcare with deep domain expertise in the medical device industry. Alex applies that expertise and background to supporting medical device companies as they win, serve, and retain healthcare provider customers. An award-winning sales professional, Alex draws from his own experience in customer success to bring a consultative approach to account management. Alex’s method is to push clients to their next level of maturity in terms of their mastery of the product and the sophistication of their use cases. His reputation for relationship-based selling makes him a sought-out advisor for Definitive clients that are planning their own sales strategies.

Watch The Replay!

Get a sneak peek into the webinar! Read a preview of the transcript below:

Alex Fletcher (00:00):
All right, we’re going to go ahead and get started. Welcome, everyone, to Definitive Healthcare for Medical Device, Get Inspired By Peer and Competitor Use Cases. I’d like to talk for a moment about why we’re having this webinar today. First, I’m really interested in helping all of our customers push the boundaries of their existing use cases. I talk to clients every day and I know that it’s easy to begin to rely on the product for very specific tasks and may not have a habit of finding and adopting new ones, so let’s take a fresh look at the product today. I find that one of the methods to help customers change up their use of the definitive platform is just to share what other medical device companies are doing. That’s what I want to do today, with no fluff and very little introduction.

Just a few housekeeping items before we start. This session will be recorded and that recording will be sent to you via email over the next few days. The second is I’m live, so please pardon any unexpected interruptions. Then finally, and this is the most important part, I’m telling stories here to serve as inspiration. You may or may not recognize yourself in every example because your company won’t be exactly like any company I describe. So I urge to you to challenge yourself to find insights in unexpected places. In the spirit of short introductions and no fluff, I’m Alex Fletcher. I’m an account executive here at Definitive, and I work closely with our medical device customers every day to do exactly what I’m doing with you today, help you move to the next level of maturity in your use of data and analytics to power your commercial strategy.

As current clients, you’re all familiar with the Definitive platform and you might know that we provide data and analytics to biopharma companies, software firms, really anyone selling products and services to healthcare providers. But today, this webinar is specifically for you, medical device companies that have already adopted our flagship hospitals product. Since you’re utilizing our hospitals product, I’m making some assumptions about what you need to do. So you need to find the hospitals and health systems that need your devices the most and likely want to determine which physicians your commercial teams need to be engaging. You’re in good company partnering with us. Nine out of the top 10 medical device companies are definitive healthcare clients.

That’s right, and many of them partner with us beyond the hospital IDN database. To that end, today we’re presenting short customer success stories that leverage other pieces of the Definitive platform. Specifically, our stories today will feature clients that have applied insights from our hospitals database, combined with our physician’s database, with commercial medical claims and our RX prescription data sets. Over the course of the last year, we’ve fortified these products, allowing you to easily identify target physicians as buyers, prescribers, or key influencers, determine which physicians you should be engaging with using network affiliations, medical claims data, specialties, and prescribing patterns, and understand referral and patient flow trends.

When these unique definitive solutions for medical device companies are combined, the result is an integrated and more comprehensive solution that unlocks greater visibility across the healthcare continuum and deeper intel into the marketplace for your products. From there, your commercial teams are armed with better, deeper, and faster insights to achieve measurable impact at scale as they go to market, grow market share, maximize sales opportunities, develop new products, and ultimately grow your brands. Let’s go ahead and dig in… .