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Definitive Healthcare For Biopharma: Get Inspired By Peer and Competitor Use Cases
When it comes to the commercial success of your drugs and therapies, identifying and influencing the physicians that treat your target patient populations is critical.
But what real-world data insights are other biopharma firms using to maximize commercial success for their treatments?
During this webinar, we’ll share real-world examples of how your peers and competitors have benefited from:
- Affiliations data which captures insight into physicians’ clinical decisions
- Propensity to prescribe insights informed by Rx claims (key to dedicating resources to your most valuable physician targets)
- Diagnosis and procedure data that projects macro and micro level analyses on specific therapeutic markets based on Medical Claims
Join us as we demonstrate that when Definitive Healthcare’s datasets are combined, biopharma companies find more efficient paths to market, generate insights that power growth, and inform sales and brand tactics.
About the Presenters
Eric Rosenberg
Strategic Account Executive @Definitive Healthcare
Eric Rosenberg is a strategic account executive at Definitive Healthcare, though that title doesn’t quite cut it. It would be an understatement to say that Eric helps biopharma companies use Definitive Healthcare’s robust data platform. An award-winning sales professional, Eric draws from his own experience in customer success to bring a consultative approach to account management. Eric’s approach is to push clients to their next level of maturity in terms of their mastery of the product and the sophistication of their use cases. He spends most of his time advising clients on applications for Definitive Healthcare insights and working with colleagues in customer success to fortify client success. His reputation for relationship-based selling makes him a sought-out advisor for Definitive clients that are planning their own sales strategies.
Dave Johnson
Enterprise Sales Executive @Definitive Healthcare
Dave Johnson is an enterprise sales executive who joined Definitive Healthcare as part of the PatientFinder acquisition in December 2019. His industry experience includes field clinical sales, medtech manufacturing, and healthcare analytics, giving him unique perspectives on how real-world data can be leveraged from multiple angles within life sciences organizations. He spends much of his time collaborating with biopharma companies seeking to enhance pre-clinical R&D and pivotal trial preparations or accelerate market adoption and commercial launch strategies. Dave’s philosophy is that limited data gives clients limited wisdom in the decisions they make to guide their sales and go-to-market teams. He’s committed to presenting solutions for biopharma companies to enable better insights and visibility to the patients they treat and the physicians and care settings that surround them.
Watch The Replay!
Get a sneak peek into the webinar! Read a preview of the transcript below:
Eric Rosenberg (00:00):
Hi everyone. First off, thank you so much for taking the time out of your busy schedules to join today’s webinar, which is the Definitive Healthcare for Biopharma: Get inspired by Peer and Competitor Use Cases. May the fourth be with you for any Star Wars fans on the call today. I’d like to talk for a moment about why we’re having this webinar. First, we’re really interested in helping all of our customers push the boundaries of their existing use cases. Dave and I both talk to clients every day and we know that it’s easy to develop habits and use certain tools for certain use cases, and we can sometimes become a bit trapped in those habits. And we both find that one of the methods to help customers change up their use of the definitive platform is just share what other biopharma companies are doing. And that’s what we want to do today with no fluff and very little introduction.
(00:59):
That being said, by way of short introduction, there are a few housekeeping items. This session will be recorded and that recording will be sent to you via email over the next few days. We’re live, so pardon any unexpected interruptions. Finally, and this is the most important part, we’re going to be telling stories here to serve as inspiration. You may or may not recognize yourself in every example because your company won’t be exactly like any company we describe. So I urge you to challenge yourself to find insights in unexpected places. In the spirit of short introductions and no fluff, I’m Eric Rosenberg. I’m an account executive here at Definitive Healthcare, and I work exclusively with our biopharma customers every day to do exactly what I’m doing with you today, help you move to the next level of maturity in your use of data and analytics to power your commercial strategy.
Dave Johnson (01:58):
And I’m Dave Johnson. I joined Definitive just over a year ago when they acquired my previous company, Patient Finder. My background in healthcare includes experience in field clinical sales, med tech manufacturing, software data analytics now. So every day, I collaborate with prospects and coach buyers on how to leverage real world data from multiple angles within their organizations. And what I really enjoy is helping biopharma companies design and implement strategies and solutions, which kind of enable better insights and visibility into target physician markets and the patients that they’re trying to treat.
(02:39):
As current clients, you’re all familiar with the Definitive platform and you might know that we provide data and analytics to medical device companies, software firms, really anyone selling products and services to healthcare providers. But today, this webinar is specifically for you, biopharma companies that have already adopted our flagship hospitals product. Since you’re utilizing our hospitals product, we might know a thing or two about your aspirations. You want to find the hospitals or the health systems that need your drugs and therapies the most and likely want to determine which physicians your commercial teams need to be engaging.
Eric Rosenberg (03:19):
Yeah, and you’re in good company partnering with us. Nine out of the top 10 pharma and biotech companies are clients of Definitive healthcare Today.
Dave Johnson (03:28):
That’s right. And many of them partner with us beyond the hospital IDN database. To that end, today, we’re presenting short customer success stories that leverage other pieces of the Definitive platform. Specifically, our stories today will feature clients that have applied insights from our hospital’s database combined with our physician’s database and the commercial medical claims and prescription claims data sets… .