Physician Lab & DME Data: Improve provider targeting and market understanding
About the webinar
Testing done at third party pathology labs and orders for durable medical equipment (DME) is often billed directly to the organization providing the test or equipment. As a result, it can be challenging to gain visibility into a providers’ lab and DME ordering and referral patterns. Definitive Healthcare’s medical claims for PhysicianView changes this. Clients can leverage Physician Lab & DME Data for on-demand access to granular and contextualized lab order information. In this webinar, we’ll show you how to leverage this exciting new data.
In this session we will:
- Cover how to improve segmentation by identifying physicians based on pathology lab test or DME ordering patterns
- Discuss how to prioritize outreach using HCPCS code volumes to identify labs and vendors with whom a physician is working
- Demonstrate how to increase efficiency by accessing the latest lab and DME data through our interactive platform
Julie FerrisVP, Commercial Optimization
Julie is the VP of Commercial Optimization at Definitive Healthcare where she leads a team that specializes in building custom solutions for Definitive’s analytical clients. She is a seasoned healthcare data science professional with over 15 years of building companies and products using advanced analytics and AI/ML in the life sciences industry. Her projects leverage healthcare data expertise and innovative approaches to address the unprecedented business challenges faced in today’s healthcare ecosystem. In addition to her experience in running analytical projects, Julie brings a wealth of content knowledge regarding many different disease states and how they appear in healthcare claims data.