For many years, the acute care market has been a primary focus in life sciences. Multiple factors, however, indicate a shift in care setting from hospitals to Ambulatory Surgery Centers (ASCs), and the growth of that market may signal a need for more attention on this ancillary care channel. Explore the evidence contributing to this shift in care to ASCs in this quick hits video, where you'll discover:
- Quantifiable implications of the pandemic on medical claim increases at ASCs
- Clinical outcome comparisons of hospital inpatient and outpatient procedures to ASCs
- Cost-savings and reimbursement differences for ASC-based procedures
- Merger, acquisition and overall market growth activity
You'll see how to use this data to target and segment your market, understand who to reach out to and how to contact them, and how to begin your conversation.
Ashley Volling, Senior Product Marketing Manager
Ashley Volling is a Senior Product Marketing Manager for Medical Devices at Definitive Healthcare. With a decade of experience in marketing in the life sciences, she specializes in marketing plan development,, go-to-market strategy, and other commercial strategic initiatives. She has previously held positions at ICU Medical and Hospira, a Pfizer company.
Michelle Adams, Senior Customer Success Manager
Michelle Adams is a Principal Customer Success Manager with Definitive Healthcare. She has been with the company for three years and is focused on supporting our Medical Device customers. With over 15 years’ experience, Michelle is passionate about partnering with clients to maximize their success in this complex healthcare ecosystem.