Identify intelligent communication strategies in healthcare through social media

Strategic engagement with key external experts is evolving. The role is now being reimagined as the digital opinion leader (DOL). DOLs create and share content across social networks and other digital media, establishing their presence, voice and reach within a widely accessible, growing ecosystem. Discover definitions, strategies, and tips on adapting to the digital world.

Keep up with your peers in the digital race to reach the right KOLs. Learn the fundamentals to get you started on your digital engagement strategy:

  • How healthcare professionals use social media
  • Defining the digital opinion leader
  • Where you should look for DOLs
  • What criteria you can apply when identifying digital opinion leaders

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